Specifications

© 2011 Amazon Services LLC Page 16 July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Names
In product descriptions, use lowercase generic names whenever possible, even when they appear with the manufacturer
name:
 Honda's 2,500-watt generator
 these Panasonic wireless headphones
 a Monster cable interconnect
 this Creative MP3 player
Capitalize trade names:
 V-Moda Vibe earphones
 Salamander Synergy cabinets
 the iPod Nano
If a trade name has a specific capitalization scheme, preserve it:
 Sanyo eneloop rechargeable batteries
 The power of V-Moda’s BLISS technology
Trademarks
We do not generally include the trademark symbol next to any trademarked product name. Please leave trademark
TM
and
registered trademark
®
symbols out of the catalog. Note that ASCII symbols (such as ®) and HTML formatting (such as
®) are not supported.
Symbols
Use the percent symbol (%)and ampersand (&) in feature bulles and technical specifications, but spell them out in product
titles and descriptions.
Factual Discrepancies in Product Descriptions
Query discrepancies between long and short descriptions. If there's an inconsistent bullet, change it to match the long
description.