Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Product Bundles

A bundle is a set of complementary products. All Bundles must follow the Bundle Guidelines and are subject to review for

accuracy and relevance, and may be removed without notice. Limiting the number of bundles helps customers find

specific bundles more easily by preventing many of the duplicate or near-duplicate listings.

All consumer electronics bundles must follow these guidelines:

 Bundle must have its own unique identifiers (such as UPC and Manufacturer Part Number). For example, the

UPC of any individual product in the bundle may not serve as the UPC for the bundle. You are responsible for

obtaining a new UPC for each bundle you create.

 Bundle must contain items which are highly complementary.

 Bundle must provide a value to the customer, as compared to the individual items.

 Bundle cannot contain any separate warranty products or extended service plans.

Titles for Product Bundles:

Main Brand + Main Model + Main Product + "Bundle with " + Product2 + " & " Product3 + … (Color, Packaging

[if applicable])

Example: Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case (Blue)

Dos and Don’ts for Product Bundles

 Do

o Do make sure your bundle complies with all the Product Listing Policies.

o Do use your seller name as the bundle brand if you have created a custom collection of items.

o Do list the first feature bullet as "Bundle of" number of items and include identification of the items in the

bundle.

o Do state in the description that the product is a bundle and identify the specific items included in the

bundle (with appropriate designators such as model number, color, and size).

o Do upload a main product image for the bundle that includes all of the exact items in the bundle, and only

the items in the bundle. Images of representative products are not permitted.

 Don’t

o Don’t use the manufacturer name of a bundle component as the bundle’s brand unless that manufacturer

has created the collection of items.

o Don’t modify the components of the bundle. If you want to add or remove items from the bundle, you must

remove the listing and create a new bundle listing with a unique UPC.

o Don’t create a bundle for a multi-pack of the same product. Use the options for displaying items with

different package quantities.

Example: A 3-pack of AA batteries is a multi-pack, not a bundle.

Customer Reviews (submitted on Amazon.com)

It is never acceptable to comment negatively about one of your competitors in a customer review that you have written.

If you believe a review is malicious, unsupported or otherwise inappropriate, contact Seller Support via Seller Central to

request removal.