Specifications

CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS

Product Features

Bullet Points 1-5 (columns in the inventory file template)

We highly recommend that you include your marketing staff at setup to write feature bullet points for you.

Customers see the bullet points first – make them count! Include a precise snapshot of what the customers will get if they purchases

the item.

Tips on writing feature bullets

 Make each point brief yet descriptive. This is not a place for paragraphs.

 If the item is a set, include what's in the set and the size (if appropriate) of each item

 Don’t just list features, give the feature then the benefit

 Use semi-colons to separate phrases within a single bullet point

 Always use numerals, never spell out numbers

 Include warranty information and included accessories as the last bullet point

Examples:

 46-inch display with full HD (1080p) picture quality (1920 x 1080 native panel resolution)

 LED backlighting for incredible contrast, slim design, and energy efficiency

 Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture

 Wireless Internet TV for wide variety of streaming media and other Internet content

 Eco-friendly features including power-saving motion sensors

 Includes table stand; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to indicate more features.

Examples:

 Sweat and water resistant

 Neckband headphones for comfortable fit

 High-output drivers for energizing sound

 DuPont Kevlar reinforced cable for unmatched sound