Datasheet

RETAIL CATALOGUE - 5
New brand strategy & product line up
Expanding
experiences
These two words express our new brand positioning. Expanding is about opening things
up and moving in new directions. Experiences is about enjoying all your senses and
living life to the fullest. This is our promise to consumers, a promise that our products will
enrich and enhance their AV & multimedia device experiences.
Making the right connection
This approach creates an immediate emotional connection between the consumer
and the Vogel’s product. It also explains which mounts are most suitable for different
areas and devices. We are looking at various ways of communicating this concept to
consumers:
• Dynamic visuals on packaging that show peoples interior
with their CE device and Vogel’s product
• Interactive tools like internet that show different ways how people
can experience mounts to make their life more enjoyable
• Clear communication in brochures that suggest the best mount
solutions for various rooms in a home
Bedroom
Living room
Kitchen
Outdoors
expanding workspace
experiences
expanding bedroom
experiences
expanding kitchen
experiences
Retailbrochure_Juni_2011_UK.indb 5 04-08-2011 09:18:14