Datasheet

20
expanding experiences
Clear and easy packaging
The new shopper-tested package design has:
• Clear information hierarchy between more and less important information
• Optical segmentation that makes functionality and sizes clearly stand out
• Layered information strategy presents most important information on the front
of the packaging and more detailed information on the back of the packaging
Retail support
Packaging
17 - 26 inch
43 - 66 cm
26 - 42 inch
66 - 107 cm
19 - 32 inch
48 - 81 cm
32 - 55 inch
81 - 140 cm
What is the functionality?
Functionality is the primary driver for a shopper in
selecting a mount. The functionality of the mounts is now
clearly communicated on the front of the package.
The right size
Finding the right sized mount for my TV is another
important driver for a shopper. This content is primarily
placed on the front of the packaging.
Retailbrochure_Juni_2011_UK.indb 20 04-08-2011 09:25:12