Specifications
In order to meet all kinds of presentation requirements at the point of purchase (POP), the range comprises
three different packaging types.
The question as to whether - Cardboard
- Blister
- Sales display (RDC – retail display carton)
is decided by the retailer's requirement for the customer. This ensures the range is placed ideally in the
shelves, on the wall or at the POP in the RDC (e.g. blister products in themed baskets).
A new feature is also the option of placing the blistered products in shelf systems outside the wall areas.
It has emerged that markets divide product groups up into themed areas, including multiple placements, in
order to boost turnover. The new Vivanco sales display means your customer no longer has to place all PC
performance product groups in a single location on a rear wall, but it is now also possible to place them in
themed areas (e.g. basket presentations of all USB interface products, such as USB hubs or USB adapters).
As a result, your customer can use the products flexibly in the sales area as desired.
More complex products requiring more explanations, e.g. network components, are still offered in cardbo-
ard packages. Products which speak for themselves are packaged in blister packaging so that they are
generally fully visible in a wall presentation.
The new Vivanco packaging concept provides your customer with clear benefits:
- Flexible presentation of all PC performance products
- The option of straight-forward multiple placement of all products (rear wall and/or shelf)
- Functional self-explanatory packaging of cardboard and blister products
1
Cardboard packaging
1 Box type for standing or shelf presentation
2 Fully represented products displaying
all major features
3 All major features in a prominent place
4 All relevant features “at a glance”
2
4
4
1
2
3
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PC Performance
www.vivanco.com
3
PC performance – new range concept
Alongside the change in packaging concept, much has changed in the raneg itself. The range concept has
been completely reworked. The reworking of the range sees:
- Over 30% new products in the range
- All packaging with the new Vivanco corporate design
- Harmonisation of PC performance packaging (There are now 5 types of packaging)
- Products can be combined with the Mobile World range
- Investment in own designs (e.g. USB adapter)
- Products with innovative technologies (e.g. heatpipe cooler and Express Cards)
Three strong-selling packaging concepts
PC Performance
Blister packaging
1 Blisters for hanging or standing presentation
2 Blisters for hanging or standing presentation
3 All major features in a prominent place
4 All relevant features “at a glance”
06 PC Perf-1 09 uk:06 PC Perform_1_06 11.08.2009 18:54 Uhr Seite 55