Installation guide

4
Technology for Lifestyle
V ivanco and bazoo – the mighty duo at the POP
Good-Better-Best Strategy
Vivanco is stepping up to the mark in the PC accessories sector with a clear
2-brand strategy.
The Vivanco brand, with its high-quality, attractively priced products, appeals to a
target group of purchasers looking for a reliable solution for their PC problem, or
looking to give their laptop some basic upgrades.
The bazoo brand is aimed at the consumer with an eye for technology and design
wanting to upgrade their computer or working environment with optically and
technically attractive lifestyle devices.
bazoo is different in form, colour, technology and design, and is the only brand in
the accessories sector which clearly appeals to the target group of young people,
taking into account current trends.
...for specific customer appeal
BestBetterGood
The bazoo range:
High-grade and
target-group oriented
lifestyle products
The Vivanco ranget:
Problem-solving
quality products
Standard promotion:
Aggressively priced
entry-level products
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Lifestyle
Range of products