Installation guide

33
Technology for Lifestyle
PC Performance & Mobile World
www.vivanco.com
Mobile World
Relaunch of two successful wall display product lines
Vivanco answered rising demands on a flexible product presentation at the P.O.P. for the “Mobile World”
and “PC Performance” sub lines by completely revising these lines.
The lines’ attractiveness was significantly enhanced by the following measures.
More than 30% new products
We respond to the fast changes in the IT accessories market by launching new products and, for
example, focusing on USB products, coolers and notebook accessories.
Reduced number of packaging variants
The reduced number of packaging variants to only a few standard variants allows for very clearly
arranged and structured sales areas.
Optimised packaging size
Smaller packagings make for better usage of the available sales area.
Consolidated appearance of both product lines
This allows products of both lines to be flexibly presented according to dealer requirements
– on the wall as well as separately.