Datasheet

Product line and packaging concept
Why a product line “PC-Performance”?
When you buy a PC or notebook, you will sooner or later come to realise that one or the other
interface is missing or that new technologies have emerged. You will then ask yourself how to add
a specific interface to the PC or how to upgrade it so it matches the current state of technology
again?
Vivanco products give the answers to these questions. The “PC-Performance” product line offers
products for upgrading your PC with various interfaces and extensions. These products help you
turn your PC into a “high tech workstation” individually adapted to your personal needs.
Two powerful POP packaging concepts
The product line features two different packaging types to meet the different POP presentation
demands. The retailer’s demand for his customers decides whether a cardboard box or blister
packing is used. This ensures optimum product placement on the shelf or at the wall.
More complex products requiring more explanations, e.g. network components, are offered in card-
board packages. Products that can speak for themselves normally come in a blister packaging that
makes them fully visible when presented in a shop system.
Both packaging types consequently bear the functional, sales promoting packaging elements. This
comprises, for example, a clear packaging layout, simple pictograms highlighting the major product
features, detail images. The product as such, the explanation of its function and its sales-relevant
properties always stand in the foreground.
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Cardboard packaging
1 Box type for standing or shelf presentation
2 Fully represented products displaying
all major features
3 All major features in a prominent place
4 All relevant features “at a glance”
2
4
Blister packaging
1 Blisters for hanging or standing presentation
2 Fully visible products displaying all major features
3 All major features in a prominent place
4 All relevant features “at a glance”
4
1
2
3
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PC Performance
www.vivanco.com
PC Performance
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