Datasheet

14
PC Audio
Clear design focusing on the product
Distinction from the competition and product highlighting
Only 2 packaging layouts
Price/technology entry level (white-grey) and sophisticated technology/design (white-blue)
=> easy orientation, distinction and recognisability in the PC input device sector.
Simple pictogram language
Easy and fast information for the dealer and the final customer
Product range update
The market for PC audio accessories is one of the fastest-growing areas in the computer
accessories segment. Vivanco has recognized this trend and with its new 2.1 Speaker
Systems is again setting standards in this growth market, driven mainly by the areas of
“Gaming – Playing games on the PC”, “DVD – Watching movies on the PC”, and “MP3 –
Listening to music on the PC”. The high margin product line of PC headsets furthermore
offers new attractive products for the segments “PC Gaming” and “Voice over IP”.
The packaging concept
The update of the product range went hand in hand with a complete make-over and optimi-
zation of the packaging design for the PC audio range. A clearly structured packaging, mean-
ingful photos and easily understandable pictograms support the consumers’ orientation and
make it easier to find the right product.
For the PC headsets, we adopted the successful packaging concept for our webcams. An all
transparent blister box allows the customer to completely appraise the product without
having to unpack it.
The names used are taken from Nordic Mythology and perfectly fit the products and target
groups assigned to them!
Name Meaning Use
ODIN The Father of the Gods High end loudspeakers
THOR The God of Thunder
Powerful 3-channel loudspeaker system
FREYA The Goddess of Beauty Design loudspeakers (e.g. aluminium)
MIDGARD The world of man Entry-level loudspeakers
WALHALLA The heroes’ hall of fame Gaming headsets
ASGARD The world of gods VoIP headsets
FENRIS The Giant Wolf Standard headsets
LOKI The God of Mischief Entry-level headsets and microphones
What information does the abbreviated designation of loudspeakers and headsets convey?
e.g.: SP 2.1 350 THO
SP 2.1 350 THO
Category Channel Feature Name
SP = speaker 2.1 = 3-Channel
DSP = Sound processor THO = Thor
HM = headset 5.1 = 6-Channel or ODI = Odin
MF = microphone Without = 2-Channel
Consecutive Number VOIP = Voice over IP
GAME = Gaming
Vivanco PC audio sets new standards