Adform

Page 2
Case study
Adform
Industry
Online and display
advertising
“We’ve been at the forefront of the digitalisation
transformation from the beginning.
As collecting, distributing and using data
is critical to our business, we’ve developed
a single converged platform to help clients
transition,” continues Schlosser. “Creating
a highly flexible, standardised and scalable
system is therefore the biggest challenge to
dealing with ever-increasing data volumes
and producing the analytical reports our
clients want today and in the future.”
Solution
Integral part of the business roadmap
After researching the market for a
high-performance analytics platform
and discussing the company requirements
with various vendors, Adform chose the
HPE Vertica Analytics Platform from Hewlett
Packard Enterprise (HPE). The HPE solution
operates at the core of Adform’s mission-critical
infrastructure, which currently operates and
scales on more than 1000 servers distributed
across the globe.
”Compared to alternative solutions, the
competitively priced HPE Vertica oers
better scalability while standardisation boosts
operational eiciencies,” says Schlosser.
“With exponential data and revenue growth,
we needed a premium product from a
well-established partner. This HPE technology
now forms an integral part of our future
business roadmap.”
Handles modern analytic workloads
Primary components of Adform’s end-to-end
operating infrastructure include a Programmatic
Publisher Ad Server, a Supply Side Platform, a
Header Bidding System and a Software-as-a-
Service (SaaS) Advertising Technology Platform
to deliver, measure and segment customers’
advertising. All components employ HPE
Vertica, a highly scalable column-orientated
relational database that handles modern
analytic workloads with high-performance
query analytics functionality. Other important
infrastructure elements include a customer
self-service capability and an internal intelligent
research cluster for advert campaign planning.
Benefit
Millions of requests per second
Today, over 10000 large advertising
organisations rely on Adform’s global
infrastructure to create millions of user insights
and personalised experiences for top brands
across the web, mobile and digital media.
Together with HPE Vertica, the Adform platform
handles over a million requests per second,
each requiring complex statistical, modelling
and decision-making calculations on numerous
datasets including each user’s digital journey
touchpoints, customer relationship management
data and third-party demographic profiles.
Anything within three seconds
“Our customers simply conduct self-service
analytics on the data we’ve collected to know
how their advertisements have performed,”
confirms Schlosser. “With HPE Vertica, clients
have the flexibility to perform ad-hoc queries in
about two seconds and 99% of all reports are
generated within three seconds. This ensures
we guarantee our Service Level Agreement.
Before implementing HPE Vertica, queries
would take between 20 and 30 seconds,
much to the frustration of many clients.
As a result, customer satisfaction has
increased significantly.”
In addition to significantly improved levels of
customer satisfaction following the introduction
of HPE Vertica, Adform has noted another
benefit. People with only basic SQL knowledge
can readily access and process the Big Data
pool; an impossibility before the introduction of
HPE Vertica.
“Thanks to HPE Vertica, we’re now completely
future ready even with the exponential growth
we’re experiencing. When we add new hardware
our Big Data analytics scales automatically,”
concludes Schlosser.
Learn more at
hpe.com/software/vertica
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Customer at a glance
Software
• HPE Vertica Analytics Platform
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a00002037eew, February 2017