Adform

Adform infrastructure
unlocks value of clients’
marketing campaigns
HPE Vertica Analytics oers vast scalability
to advertising infrastructure
Case Study
Objective
Required a highly scalable,
high-performance database
to ingest and analyse massive
data volumes generated by
an advertising platform
Approach
Researched the market, discussed
requirements with vendors and
chose a premium product from
a well-established partner
IT Matters
• Highly scalable and reliable data
analytics system handling more than
one million requests-per-second
• Manages and analyses massive data
volumes rapidly via a highly structured
database, eliminating the limitations of
traditional data warehouse technology
• Constantly updates the data
pool, generating a highly eicient
advertising infrastructure
Business Matters
• Assesses an advert’s eectiveness
rapidly, accelerating time-to-value
• Real world and real-time feedback
allows analysts to receive answers to
ad-hoc queries in two seconds
• 99% of reports generated in less than
three seconds, satisfying SLAs and
boosting customer satisfaction
• Scales to handle the exponential
growth on data, leading to more
accurate advert performance results
and supporting rapid growth
Challenge
Digitalisation shifts marketing
The advertising industry has seen dramatic
change over the last decade as the market
experienced a shift to digitalisation. Digital
marketing campaigns are becoming more
widespread and increasingly eicient as
organisations incorporate digital platforms
into their marketing plans and people shop
online instead of visiting high street retailers.
Many large and medium-sized companies have
therefore started making major investments into
digital transformation.
Financing a digitalisation strategy creates
a unified approach to collecting, analysing
and activating massive data sets from
numerous sources, replacing previously
fragmented marketing channels. Adform,
a digital advertising and marketing specialist,
oers customers an end-to-end advertising
infrastructure to plan and run their campaigns.
The company, however, faced a major challenge:
to identify a highly scalable and reliable
analytical database solution that allows
clients to unlock the full potential of their
online campaigns.
Adform and a single converged platform
Adform has built a reputation for rapid growth,
innovation and heavy investment into advanced
research and development. The company
specialises in ad-serving, banner advertising,
mobile advertising and digital marketing, and
the organisation’s operating platform also
embraces campaign planning, optimisation,
analytics and reporting. Twenty-one thousand
advertisers, 1600 agencies and 800 of the
world’s leading publishers currently employ
Adform technologies and services.
“Following our foundation in 2002, we’ve seen
gross revenue grow by 174% year-on-year,
operations expand to 18 countries and the
number of employees rise from five to 700,”
explains Dr Jochen Schlosser, senior
vice-president data, Adform.