Datasheet

TORCHES AND BULBS Assortment 2011/12
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VARTA MAKES MOBILE
LIGHT SOLUTION
UNDERSTANDABLE
For everyone.
TORCHES AND
BULBS
Meeting the demands of today‘s modern consumer and retail
needs is a VARTA tradition.
With our Torch Relaunch 2011 we have begun a new, successful
chapter – the simplification of the torch purchasing.
As consumers are looking for help, VARTA torch strategy
includes five clear factors.
1) Structuring the range into three segments to simplify the
category:
Easy Line, Power Line and Professional Line
2) Clear-cut information on-pack with comparable and
differentiating icons
3) Focusing on high sellers with quality (features) / price as main
buying criteria to make the purchase decision easier
4) Eye-catching, innovative V-shape design: Blister packaging
that impressively conveys the quality brand VARTA
5) Focusing on sustainability via FSC certified cardboard
material and through reduction of PET
VARTA makes mobile lighting understandable, for everyone.
Demand the simplification of the torch market. Demand the new
VARTA torches.
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