Brochure
Applications
Restaurant / Entertainment
Successful restaurants and other entertainment venues
rely on many other factors rather than just the quality of the
food. Better audio quality in any venue leads to more relaxed
customers, where the right levels and clarity means they are
more likely to spend longer in a bar or restaurant, typically
spending more money as a result.
Of course, the public perception of good audio quality is
important to a venue’s reputation and image, and by extension,
the ongoing success of the business. Getting it wrong could
cost the business dearly.
Retail
High quality (less distortion) and of course the right type of
background music can be highly inuential in consumer
spend. Research has shown how shoppers tend to linger and
browse in a store longer (particularly fashion retail) when the
background music is of a higher quality and appropriate to the
target audience.
Obviously, the more time a customer spends in a store means
a higher likelihood that they will spend more money while
they are there, so the direct relation between revenue and
atmosphere is obvious. Good audio quality is an essential part
of that equation.
Corporate
The effective exchange of ideas is central to any corporate
boardroom. Many modern businesses now think and operate
on a global scale, so increasingly this exchange of ideas
involves voice or video conferencing between international
stakeholders, both internal and external.
In this kind of environment, high quality audio is more important
than ever in ensuring productive business outcomes.
Education
In any educational establishment, intelligibility is key to better
learning outcomes. Poor audio quality can have a whole host
of detrimental effects, such as general fatigue and reduced
attention spans, and with many colleges and universities
welcoming a lot of international students year on year, whose
rst language may not be the one being spoken during
lessons, then it’s even more important to ensure that good
intelligibility is paramount.
As modern classrooms become more reliant on multimedia
content, high quality audio is an essential part of achieving
positive learning outcomes for all students.