User's Manual

Smart Survey Design
Page 8
Example of a Double-Barreled Question:
Example: “How useful do you find SurveyMonkey‟s Help Center Topics and the email
support center?”
Replace with:
Question 1: “How useful do you find SurveyMonkey‟s Help Center Topics?”
Question 2: “How useful do you find SurveyMonkey‟s email support?”
4.) Be Specific – Ask precise questions. Avoid things that are too general, too complex
or undefined. Stay away from using words like “often,” “usually,” “generally,” etc.
Each person‟s thought process is different and some people may infer a different
meaning. “Often” to one person may be once or twice a week and to someone else
it could be a few times a month. Do not use abbreviations and spell words out when
necessary so it will not lead to potential confusion for the respondents (Iarossi 2006,
30-44).