User's Manual

Smart Survey Design
Page 30
VI: CONCLUSION
From the suggestions and examples provided in this guide, you can see that
creating effective surveys does not have to be an intimidating task! Everyone is capable of
designing surveys to gather specific data as accurately as possible. You do not have to be
a master designer to accomplish these goals, and the tips and basic guidelines provided
here will help you get started in creating effective and accurate surveys.
Web-based surveys ultimately give you the freedom to be creative when designing
surveys through the use of colors, logos, images, etc. Don‟t be afraid to have fun with the
design process and create surveys that are visually pleasing and stimulating in content.
Implement strategies to increase the survey‟s response rate by creating clear and brief
questions, by providing concise survey instructions, and by indicating how the information
collected will be handled. Offer incentives and make sure to deliver on the promised gifts to
ensure future survey participation by respondents.
The beauty of web-based surveys is their dynamic quality. You can email a survey
invite and receive responses within the same day! As soon as a respondent clicks the
“Submit” button on the survey, his/her response comes immediately into the Analyze
section of your account. You do not have to deal with the tedious mail process anymore
and you no longer have to waste paper to send out hundreds of surveys. Another bonus of
the tool is the automatic calculations of the survey data in the Analyze section. Here you
will see immediate statistics like percents, response totals, respondent totals, and response
averages (for Matrix-Rating types).
Just like anything in life, there are pros and cons to everything you do; even when it
comes to using web-based surveys. This guide addresses both sides of the coin. We
would like for you to have enough information so you can decide if web-based surveys are
right for your data collection needs.
SurveyMonkey is a self-service online survey application. However, we realize that
you have busy schedules and may not have the time to dedicate to designing a survey or
perhaps you may not be sure where to begin.
In order to alleviate some of the work for you, we do offer a survey design service at
an additional cost.
 If you already have a Word or PDF version of your survey, please send it in through
our email support center. We will review the design and send you a quote spec
sheet.
 Once you register for a Professional account and after we finish building the survey
for you, the survey is transferred into your account.