User's Manual

Smart Survey Design
Page 2
B. Question Sequence…………………………………………. pg. 14
 Opening questions
 Question flow
 Location of sensitive questions
C. Survey Layout………………………………………………... pg. 15
1. Basic guidelines
♦ Introduction
♦ Body of the survey design
♦ End of survey or thank you page
2. Layout for coding/editing and identification
♦ Identification
♦ Numbering
♦ Instructions
♦ Fonts & formats
D. Pre-Test………………………………………………………… pg. 18
 Evaluate survey‟s competency
 Estimate the survey length or time to take the survey
 Checklist of concerns to address with the pre-test
III. Survey Response Rates & Pros vs. Cons……………….......pg. 20
A. Survey Response Rate……………………………………….pg. 20
1. Response rate calculation
2. Factors in determining acceptable response rates
♦ The research purpose
♦ Type of statistical analysis
♦ How the survey is administered
♦ Relationship to your respondents
3. Tips for maximizing response rates
♦ Request participation in advance
♦ Allow enough time to complete
♦ Provide survey instructions
♦ Design easy to follow and clear/concise Survey
♦ Send reminder
♦ Offer an incentive
B. Pros & Cons of Online Surveys……………………….......pg. 23
(List continued on pg. 3)
1. Pros:
♦ Same strengths as a paper version