Product Brochure

“YOU’RE A
NATURAL.
YOUR HAIR
SHOULD
BE, TOO”
Hair Your Grievances
Shower With Care
You’re a natural. Your hair should be, too. Chlorine at levels
typical in the water supply is capable of stripping the natural oils
that make hair shiny and soft, resulting in hair that is drier and
susceptible to damage (Fair, 1982; Keratin, 2015).
Many personal care products used for showering contain
triclosan, a common antibacterial agent. In chemical analysis
studies, researchers have shown that water with typical chlorine
levels when mixed with personal care products containing
triclosan result in the formation of potentially hazardous
byproducts including chloroform and 2,4,6-trichlorophenol, which
are classified by the U.S. EPA as probable human carcinogens
(Fiss, 2007).