Brochure and Specifications

Open the door to unlimited creativity
Final photo with highlights, mid tones and shadows
properly exposed
HDR Painting
High Contrast Monochrome
Partial Color
(
Blue
)
Soft Focus
Posterization
(
Color
)
Partial Color
(
Green
)
Miniature
Posterization
(
B/W
)
Pop Color
Rich-tone Monochrome
Retro Photo
Soft High-key
Partial Color
(
Red
)
Toy Camera
Partial Color
(
Yellow
)
Add character with Picture Effect
Realize your creative potential with Picture
Effect, a fun and simple way to convert
everyday scenes into exciting works of art.
11 modes with options give you a total of
15 effects for endless artistic possibilities.
Real-time preview is available for most
effects, letting you experiment to satisfy
your creative urges. New modes include
HDR Painting, Rich-tone Monochrome,
Soft Focus, Soft High-key and Miniature, a
unique effect that transforms scenes to
look like photos of miniature models.
Note: Some Picture Effect modes cannot be
applied to movies.
Hand-held Twilight
Discover how easy it is to produce night
shots with all the vibrancy of the original
scene. In Hand-held Twilight mode, NEX-7
fires off six photos at high speed and
composites them to create one low-noise
photo. Thanks to the excellent performance
of the Exmor™ sensor and BIONZ
®
image
processing engine, your night shots will
sparkle with markedly reduced noise even
when shooting without a tripod.
Creative Style
Thirteen Creative Style modes let you add
distinctive looks and moods to photos
and movies while you shoot. Choose from
Standard, Vivid, Portrait, Landscape, Sunset,
Black & White, Clear, Deep and other
modes depending on the scene. Contrast,
saturation
15
and sharpness can also be
fine-tuned to get just the right look.
Scene Selection
When you select one of eight Scene
Selection modes to match the type of
scene, NEX-7 will automatically adjust
basic shooting parameters like aperture,
shutter speed, white balance and others
to match the scene. The wide range of
settings — Portrait, Sports Action, Macro,
Landscape, Sunset, Night Scene, Night
Portrait and Hand-held Twilight — cover
just about any shooting situation.
Anti Motion Blur
It’s easy to prevent blurry results when
shooting in dimly lit settings or at
telephoto focal lengths. Simply shoot in
the Anti Motion Blur mode. After taking
six shots at high speed, NEX-7 aligns and
combines them into a single photo by
fully leveraging Sony’s image analysis and
compositing technologies. This mode also
improves portraits by eliminating the need
for a flash.
D-Range Optimizer
(
DRO
)
In tricky lighting conditions, DRO produces
natural-looking images with optimal
brightness and tonal gradation. If a backlit
subject’s face is dark, for example, DRO
recovers details hidden in the shadows
and delivers a naturally bright image.
DRO can even be used effectively during
continuous shooting and when capturing
moving subjects. You can shoot in Auto
mode or manually select from five levels
of compensation.
Manage difficult lighting with
Auto HDR
Delight in the remarkable depth and
realism that Auto HDR mode lends
photos. This mode is ideal for capturing
dramatically lit scenes that are difficult
to record conventionally due to great
variances in light and shadow. NEX-7
takes three shots at different exposures —
one each for highlights, mid tones and
shadows — then digitally combines them
into a single high dynamic range
(
HDR
)
photo with rich shadow and highlight
detail. For enhanced creative control, you
can set the HDR exposure range to cover
six steps, from 1 EV to 6 EV.
Sweep Panorama™ mode in 2D or captivating 3D
Simply press the shutter button and
sweep the camera in a smooth arc, either
horizontally or vertically. NEX-7 takes a
series of shots then stitches them together
into a seamless, high-resolution panoramic
photo ready for large-format printing
or HDTV playback. And now there’s 3D
Sweep Panorama mode, which produces
dynamic 3D panoramas for playback on
3D-compatible HDTVs.
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Exposure for mid tones
Exposure for highlights
Exposure for shadows
Landscape
Sunset
With D-Range
Optimizer
(
Auto
)
Without D-Range
Optimizer
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