Marketing Specifications

DSLR- A700P
Digital Single Lens Reflex Camera
Sony ®
α
; (alpha) DSLR - A700P -- Today ’ s Most Exciting DSLR. 12.24 MP captures the power of Sony, Carl Zeiss ® and
Minolta a - mount lenses, SteadyShot INSIDE™ in - camera image stabilization works with every lens -- plus fast 5 fps
response, creative style modes, 3.0” photo - quality LCD screen, direct HDMI™ Output , Anti - Dust Technology and
rugged magnesium alloy body.
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12.24 MP Exmor™ Imaging Sensor
A newly designed APS-C size CMOS
imager with on-chip noise- canceling
before and after A/D conversion
provides over 12 million pixels,
drawing out the full image description
power of the Sony® α ; ( alpha) DSLR-
A700P’s high- performance lenses and
providing spectacular detail for
making big prints. Advanced on- sensor
A/D conversion yields rich tonal
reproduction with high signal-to-noise
ratio.
Professional Lenses and Accessories
The Sony® α ; ( alpha) DSLR-A700P
accepts a superb array of precision
optics, including new Sony wide-
aperture zoom lenses that perform
brilliantly over a broad range of focal
lengths, Sony “G” Series lenses with
advanced motorized autofocusing,
amazingly bright Carl Zeiss® T coated
lenses, and over 16 million Minolta a-
mount lenses sold worldwide -- plus
professional-quality flash units and
system accessories to expand your
creative horizons.
SteadyShot INSIDE™ Image
Stabilization
Built-in technology moves the image
sensor in response to camera shake,
enabling every lens to benefit from
automatic blur reduction -- and
provides an advantage of up to 4.0
shutter speed steps to sharpen images
in lower light, for hand- held shots that
would normally require a tripod.
BIONZ ™ Image Processor
At the heart of the Sony ® α ; ( alpha)
DSLR-A700P DSLR camera is the
advanced Sony BIONZ™ Image
Processor, using hardware-based Large
Scale Integrated (LSI) circuitry that
improves camera response time,
screens out noise before RAW data
conversion, handles Dynamic Range
Optimization processing and prolongs
battery life.
Dynamic Range Optimizer
To recover details in dark or bright
areas of the picture, the Sony ® α;
( alpha) DSLR-A700 provides multiple
levels of Dynamic Range Optimization:
Standard mode, to improve shadow
detail using standard gamma curves;
Advanced Auto mode, allowing you to
select any of 5 DRO correction levels, or
DRO Advanced Bracketing, that
automatically creates three versions of
the image captured at different DRO
levels with a single shutter press.
Continuous 5 Frames - Per - Second
Advance at 12.24 MP
The high -speed processing power of its
BIONZ™ engine, a quick- response
coreless motor to drive the shutter, and
dual mirror stoppers to prevent mirror
bounce -- they all enable theSony® α;
( alpha) DSLR-A700P to capture action
more effectively at either 5 or 3 frames
per second, even shooting at full 12.24
MP resolution. You can also shoot
continuously to the limit of available
memory in JPEG Fine and Standard
modes.
Advanced Pentaprism Viewfinder
With a bright focusing matte, an optical
glass prism and glass lenses that
prevent ghosts inside the finder, the
Sony® α ; ( alpha) DSLR-A700P’ s
viewfinder image makes it easier to see
your subject, compose your shot and
adjust focus manually.
Eye- Start ® Autofocus System
The Sony® α ; ( alpha) DSLR-A700P
begins its precision autofocus
adjustments the moment you bring your
eye to the viewfinder -- so you’ll be
ready to catch the perfect moment.
11 - Point Center Dual Cross AF Sensor
A newly developed Sony AutoFocus
system with a large f2.8 sensor
improves your ability to frame the
subject and capture moving subjects
with greater focusing precision -- and a
focus drive clutch lets you switch
seamlessly between auto and manual
focusing by pressing a simple button.
Super - Accurate Exposure Control
A 40-segment honeycomb sensing
system provides multi- pattern
measuring for superior exposure control
accuracy in a wide range of lighting
conditions.
Simple Camera Control Menus
Even with all its high- tech features, the
Sony® α ; ( alpha) DSLR-A700P is
amazingly simple to operate -- and a
quick press of the Function (Fn) button
switches the LCD display from standard
menu information to a new Quick
Navigation screen for camera setup via
joystick and forward-back controls. The
menus are easy and intuitive -- and
memory function lets you save and
recall personalized camera settings.
Creative Custom Settings
The Sony® α ; ( alpha) DSLR-A700P is
designed to bring out your creativity
with a wide range of auto preference
settings, including four basic image
styles (Standard, Vivid, Neutral and
Adobe RGB) and three style-box
memory settings for quick setup in
special events like weddings and
competitive sports.
Easy-to-Use Exposure Mode Dial
The Sony® α ; ( alpha) DSLR-A700P’s top-
mounted dial gives you quick access
to Program Auto, Aperture priority,
Shutter -speed priority, Manual and full
Auto exposure setting modes -- as well
as six scene selection modes that
optimize camera focus, exposure,
brightness, contrast and other settings
for Portrait, Landscape, Macro, Sports
Action, Sunset and Night View/Portrait
scenes.
Quick Setting Recall
The “C” button allows you to make
changes more quickly by calling up
Creative Style settings, Exposure
compensation, Flash compensation
and many more operating modes and
camera functions.
Stamina® Power
To give you confidence for long
shooting sessions in the field, the α
( alpha) DSLR-A700P can take up to 650
shots on a fully charged NP- FM500H
InfoLithium® battery -- with indication in
percentage of about how much battery
power remains.
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ADDITIONAL FEATURES
Built-In Flash
Anti-Dust Technology
Rugged Magnesium Alloy Body
Xtra Fine ™ 3.0” LCD Screen with 921k
Pixels
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Note:
PhotoTV HD Viewing with HDMI™
Output
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