Marketing Specifications (Black Model)

DSC-W70/B
Cyber -shot® Digital Still Camera
Compact design, 7.2 megapixel performance. Sony Cyber - shot ® DSC - W70 offers amazing value and
performance -- 7.2 megapixels for big prints and tight crops, Carl Zeiss ® 3X Optical zoom, High
Sensitivity Mode, 58 MB Internal Memory for capturing images in - camera, 2.5 ” LCD screen with on -
screen Function Guide and Stamina ® Lithium Ion battery.
1
Step - up
New
7.2 Megapixel Super HAD™ CCD
Higher megapixels gives you more
detail and definition for large prints
and cropping in on your subject.
Sony’s advanced Super HAD (Hole
Accumulated Diode) CCD design
allows more light to pass to each
pixel, increasing sensitivity and
reducing noise.
Large 2.5" LCD Screen
The DSC-W70 has a bright 2.5” LCD
screen for setting up and viewing
images -- with a one touch “ Play”
button that makes it quick and easy to
view your photos.
1
Simple Controls, Function Guide
User -friendly controls and simple on-
screen Function Guide text/icon
display help you set up camera
functions -- and you’ll have greater
creative freedom to adjust color mode
including “Natural” for subtle colors
and “ Rich ” for more intense colors),
sensitivity, brightness and image size.
High Sensitivity Mode
A new High Sensitivity Mode (ISO
1000) allows you to shoot with great
results in low-light conditions -- and
Sony’s original Clear RAW NR™ ( Noise
Reduction) image processing
technology helps suppress the color
noise that can accompany high-
sensitivity shooting.
Carl Zeiss ® 3X Optical/2X Digital
Zoom/6X Total Zoom
3X Optical Zoom helps the DSC- W70
bring distant subjects closer and lets
you frame shots for better
composition; Sony’s precision 2X
Digital Zoom provides an additional
2X magnification to zoom in close
without jagged edges.
Stamina® Battery Power
With its powerful Lithium Ion
rechargeable battery, the DSC- W70 can
capture up to 360 images -- enough for
a week of shooting. The compact BC-
CSG Battery Charger is also supplied
for battery recharging on the go.
2
14X Smart Zoom™ Feature
Sony's Smart Zoom feature lets you
magnify your subject beyond the 3x
optical zoom - to 3.6x (5MP), 4.5x
(3MP), even 14x (VGA). By intelligently
cropping into the central portion of the
scene, it avoids the image distortion of
other digital zooms.
3
Capture Images In-Camera
With 58 MB Internal Memory, the DSC -
W70 allows you to shoot without a flash
memory card -- then transfer your
images to optional Memory Stick™
Duo media, upload to your computer
or make prints on your digital printer.
Memory Stick Duo™ Media
The DSC-W70 has a built-in slot for
optional Memory Stick Duo™ or higher -
capacity Memory Stick PRO Duo™
media -- the ultra compact media for
shooting, storing and sharing your
photo images.