Marketing Specifications

DSC-W50/B
Cyber
-shot®
Digital Still Camera
Better Pictures
--
Easier Than Ever. DSC
-
W50 delivers superior performance in compact design
--
6.0
megapixels for big prints, Carl Zeiss
®
3X Optical zoom, High Sensitivity Mode, 2.5
LCD screen with
on
-
screen Function Guide. 32 MBInternal Memory provides in
-
camera shooting, Stamina
®
Lithium Ion
battery captures up to 390 shots.
1
3
Step
-
up
New
6.0 Megapixel Super HAD CCD
Higher megapixels gives you more
detail and definition for making large
prints and cropping in on your subject.
Sonys advanced Super HAD (Hole
Accumulated Diode) CCD design
allows more light to pass to each
pixel, increasing sensitivity and
reducing noise.
Extra-
Large 2.5
LCD Screen
The DSC-W50 has a bigger, brighter
2.5
LCD screen for setting up and
viewing images -- with a one-
touch
Play button that makes it quick and
easy to view your photos.
1
1
Simple Controls, Function Guide
User
-friendly controls and simple on-
screen Function Guide text/icon
display help you set up camera
functions for terrific shots
-- and youll
have greater creative freedom to
adjust color mode (including
Natural for subtle colors and
Rich
for more intense colors), sensitivity,
brightness and image size.
High Sensitivity Mode
A new High Sensitivity Mode (ISO
1000) allows you to shoot with great
results in low-light conditions -- and
Sonys original Clear RAW NR (Noise
Reduction) image processing
technology helps suppress the color
noise that can accompany high-
senstivity shooting.
Carl Zeiss
® 3X Optical/2X Digital
Zoom
3X Optical Zoom helps the DSC-
W50
bring distant subjects closer and lets
you frame shots for better
composition; Sonys precision 2X
Digital Zoom provides an additional
2X magnification to enlarge details
without jagged edges.
Stamina®
Battery Power
With its powerful Lithium Ion
rechargeable battery, the DSC-
W50
can capture up to 390 images --
enough for a whole vacation. The
compact BC-CSG Battery Charger is
also supplied for battery recharging
on the go.
3
13X Smart Zoom®
Feature
At VGA resolution , Sonys Smart
Zoom® feature intelligently crops
into
the central portion of interest in
your photo without sacrificing full CCD
resolution -- avoiding the image
degradation of other digital zooms.
4
Capture Images In-Camera
With 32 MB
Internal Memory, the DSC-
W50 allows you to shoot without a
flash memory card --
then transfer your
images to optional Memory
StickDuo media, upload to your
computer or make prints on your
digital printer.
2
Memory Stick Duo Media
The DSC-W50 has a built-in slot for
optional Memory StickDuo
or higher
-
capacity Memory Stick PRO Duo
media --
the ultra
-compact media for
shooting, storing and sharing your
photo images.
MPEG Movie VX Fine Mode
The DSC-
W50 can capture VGA (640 x
480) audio/video clips at high frame
rate (up to 30 frames per second), with
length limited only by the capacity of
your media.
Cyber-shot Viewer Software
Sonys new software that makes it easy
to import images via camera or
Memory Stick® media --
then organize
and browse through photos on your
PC with simple scrolling through
thumbnail images.
PictBridge
Compatibility
The DSC-W50 connects easily to any
PictBridge compatible printer with the
supplied USB cable, so you can print
directly from your camera. You can
view images and make print selections
right on the camera
s LCD screen
-- with
simple menus for print quality, date
and index print.

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