.¦\WW¸RKMH %UXNVDQYLVQಣ LQJ -¦¦NDDSSL 8 & ') .
,11+2/' 6LNNHUKHWVLQIRUPDVMRQ 6LNNHUKHWVDQYLVQLQJHU 0RQWHULQJ %HWMHQLQJVSDQHO 'DJOLJ EUXN 5§G RJ WLSV 6WHOO RJ UHQJMºULQJ )HLOVºNLQJ 6Wº\ 7HNQLVNH GDWD ,QIRUPDVMRQ IRU WHVWLQVWLWXWWHU .81'(6777( 2* 6(59,&( %UXN DOOWLG RULJLQDOH UHVHUYHGHOHU 1§U GX NRQWDNWHU Y§UW DXWRULVHUWH VHUYLFHVHQWHU P§ GX VºUJH IRU DW GX KDU IºOJHQGH RSSO\VQLQJHU WLOJMHQJHOLJ 0RGHOO VHULHQXPPHU ,QIRUPDVMRQHQ ILQQHU GX S§ W\SHVNLOWHW $GYDUVHO )RUVLNWLJ ದ 6LNNHUKHWVLQIRUPDVMRQ *HQHUHOO LQ
ವ ವ ವ ವ ವ ವ %DUQ L DOGHUHQ WLO §U KDU ORY WLO § VHWWH LQQ RJ WD XW YDUHU L IUD SURGXNWHW IRUXWVDWW DW GH KDU I§WW GH ULNWLJH LQVWUXNVMRQHQH 'HWWH SURGXNWHW NDQ EUXNHV DY SHUVRQHU PHG VY¨UW RPIDWWHQGH RJ NRPSOHNVH IXQNVMRQVKHPPLQJHU IRUXWVDWW DW GH KDU I§WW GH ULNWLJH LQVWUXNVMRQHQH %DUQ \QJUH HQQ §U P§ KROGHV S§ DYVWDQG IUD SURGXNWHW KYLV GH LNNH HU XQGHU WLOV\Q KHOH WLGHQ ,NNH OD EDUQ OHNH PHG SURGXNWHW 5HQJMºULQJ RJ YHGOLNHKROG DY SURGXNWHW VNDO LNNH XWIºUHV DY EDUQ PHG PLQGUH GH HU XQGH
ವ ವ ವ ವ 5HQJMºU SURGXNWHW PHG HQ IXNWLJ P\N NOXW %DUH NXQ Qº\WUDOH UHQJMºULQJVPLGOHU 'X P§ DOGUL EUXNH VNXUHQGH RSSYDVNPLGOHU VNXUHVYDPSHU OºVHPLGOHU HOOHU PHWDOOJMHQVWDQGHU 1§U NMºOHVNDSHW EOLU VW§HQGH WRPW L HQ OHQJUH SHULRGH EºU GX VO§ GHW DY DYULPH GHW UHQJMºUH GHW WºUNH GHW RJ OD GºUHQ EOL VW§HQGH RSSH VOLN DW GHW LNNH GDQQHV PXJJ L SURGXNWHW 2SSEHYDU LNNH HNVSORVLYH VWRIIHU VRP DHURVROEHKROGHUH PHG EUHQQEDUW GULYVWRII L GHWWH SURGXNWHW +YLV VWUºPNDEHOHQ EOLU VNDGHW P§ GHQ VNLIWHV D
ವ 6WUºPNDEHOHQ P§ OLJJH XQGHU QLY§HW WLO VWºSVHOHW ವ ,NNH VHWW VWºSVHOHW L VWLNNRQWDNWHQ IºU PRQWHULQJHQ HU IXOOIºUW 3§VH DW GHW HU WLOJDQJ WLO VWLNNRQWDNWHQ HWWHU PRQWHULQJHQ ವ ,NNH WUHNN L NDEHOHQ IRU § NREOH IUD SURGXNWHW 7UHNN DOOWLG L VHOYH VWºSVHOHW %UXN $'9$56(/ )DUH IRU VNDGH EUDQQVNDGHU HOHNWULVN VWºW HOOHU EUDQQ $SSDUDWHW LQQHKROGHU EUHQQEDUH JDVVHU LVREXWDQ 5 D QDWXUJDVV PHG OLWHQ LQQYLUNQLQJ S§ PLOMºHW 9¨U IRUVLNWLJ V§ GX LNNH IRU§UVDNHU VNDGH S§ NMºOHPLGGHONUHWVHQ VRP LQQH
DY GLVVH UHVHUYHGHOHQH EDUH HU WLOJMHQJHOLJH IRU SURIHVMRQHOOH UHSDUDWºUHU RJ DW LNNH DOOH UHVHUYHGHOHU HU UHOHYDQWH IRU DOOH PRGHOOHU ವ 'ºUSDNQLQJHU YLO Y¨UH WLOJMHQJHOLJH L §U HWWHU DW PRGHOOHQ HU DYYLNOHW $YIDOOVEHKDQGOLQJ $'9$56(/ )DUH IRU VNDGH RJ NYHOQLQJ ವ .REOH SURGXNWHW IUD VWUºPPHQ ವ .XWW DY VWUºPNDEHOHQ RJ NDVW GHQ ವ )MHUQ GºUHQ IRU § IRUKLQGUH DW EDUQ RJ G\U EOLU VWHQJW LQQH L SURGXNWHW ವ .
t Kº\GHQ EUHGGHQ RJ G\EGHQ S§ SURGXNWHW LQNOXGHUW K§QGWDNHW SOXVV SODVVHQ VRP HU QºGYHQGLJ IRU IUL VLUNXODVMRQ DY NMºOHOXIW 7RWDO SODVV VRP NUHYHV YHG EUXN u + PP : PP ' PP u Kº\GHQ EUHGGHQ RJ G\EGHQ S§ SURGXNWHW LQNOXGHUW K§QGWDNHW SOXVV SODVVHQ VRP HU QºGYHQGLJ IRU IUL VLUNXODVMRQ DY NMºOHOXIW SOXVV SODVVHQ VRP HU QºGYHQGLJ IRU § §SQH GºUHQ WLO PLQVWH YLQNHO VRP JMºU GHW PXOLJ § IMHUQH DOW LQWHUQW XWVW\U 6WHG )RU § VLNUH DW SURGXNWHW IXQJHUHU RSWLPDOW EºU GX LNNH PRQWHU
%(7-(1,1*63$1(/ 1 2 %HUºU WHPSHUDWXUUHJXODWRUHQ IUHP WLO ºQVNHW WHPSHUDWXU HU YDOJW 'HQ LQQVWLOWH WHPSHUDWXUHQ Q§V LQQHQ WLPHU (WWHU VWUºPEUXGG IRUEOLU GHQ LQQVWLOWH WHPSHUDWXUHQ ODJUHW 6XSHU IXQNVMRQ 4 3 7HPSHUDWXULQGLNDWRU /(' 6XSHU LQGLNDWRU 6XSHU NQDSS 7HUPRVWDWEU\WHU 3 $9 NQDSS 6OLN VO§U GX S§ SURGXNWHW 6HWW VWºSVHOHW LQQ L VWUºPXWWDNHW %HUºU NQDSSHQ IRU WHPSHUDWXUUHJXODWRUHQ KYLV DOOH /(' LQGLNDWRUHU HU DY 6O§ DY %HUºU NQDSSHQ IRU WHPSHUDWXUUHJXODWRUHQ NRQ
'$*/,* %58. 6OLN SODVVHUHU GX GºUK\OOHQH *UºQQVDNVVVNXII 'ºUK\OOHQH NDQ VHWWHV L IRUVNMHOOLJH Kº\GHU IRU § LPºWHNRPPH PDWSDNQLQJHU DY IRUVNMHOOLJH VWºUUHOVHU 'HW HU HQ VSHVLHOO VNXII L GHQ QHGHUVWH GHOHQ DY SURGXNWHW VRP HU HJQHW IRU RSSEHYDULQJ DY IUXNW RJ JUºQQVDNHU 'UD K\OOHQ JUDGYLV RSS WLO GHQ OºVQHU )O\WW GHQ HWWHU EHKRY 7HPSHUDWXULQGLNDWRU )RU ULNWLJ RSSEHYDULQJ DY PDW HU NMºOHVNDSHW XWVW\UW PHG WHPSHUDWXULQGLNDWRU 6\PEROHQH S§ VLGHYHJJHQ DY SURGXNWHW YLVHU GHW NDOGHVWH RPU§GHW L
1§U IU\VHSURVHVVHQ HU IXOOIºUW J§U SURGXNWHW DXWRPDWLVN WLOEDNH WLO IRUULJH WHPSHUDWXULQQVWLOOLQJ VH m6XSHU IXQNVMRQ} , GHQQH WLOVWDQGHQ NDQ WHPSHUDWXUHQ LQQH L NMºOHVNDSHW HQGUH VHJ OLWW 2SSEHYDULQJ DY IURVVHQ PDW 7LQLQJ '\SIU\VWH HOOHU IURVQH PDWYDUHU NDQ WLQHV L NMºOHVNDSHW HOOHU LQQH L HQ SODVWSRVH XQGHU NDOGW YDQQ IºU GH VSLVHV 'HQQH RSHUDVMRQHQ DYKHQJHU DY WLOJMHQJHOLJ WLG RJ W\SH PDW 6P§ VW\NNHU NDQ RJV§ WLOEHUHGHV PHQV GH HQQ§ HU IURVQH 1§U GX VO§U S§ DSSDUDWHW IRU IºUVWH JDQJ HOOHU
ವ 0DWHQ VNDO Y¨UH IHUVN Q§U GHQ IU\VHV IRU § EHYDUH JRG NYDOLWHW 6¨UOLJ IUXNW RJ JUºQQVDNHU EºU IU\VHV HWWHU KºVWLQJ IRU § EHYDUH DOOH Q¨ULQJVVWRIIHQH GHUHV ವ )U\V LNNH IODVNHU HOOHU ERNVHU PHG Y¨VNHU VSHVLHOW GULNNH VRP LQQHKROGHU NDUERQGLRNVLG ದ GH NDQ HNVSORGHUH XQGHU IU\VLQJ ವ ,NNH VHWW YDUP PDW LQQ L IU\VHURPPHW $YNMºO GHQ YHG URPWHPSHUDWXU IºU GX OHJJHU GHQ LQQ L URPPHW ವ )RU § XQQJ§ WHPSHUDWXUºNQLQJ IRU DOOHUHGH IU\VW PDW P§ GX LNNH SODVVHUH IHUVN XIU\VW PDW GLUHNWH YHG VLGHQ DY GHQ 3ODVVH
0DWYDUHW\SH +ROGEDUKHW P§QH഻ GHU 6MºPDW )HW ILVN I HNV ODNV PDNUHOO 0DJHU ILVN I HNV WRUVN IO\QGUH 5HNHU 0XVOLQJHU RJ VNMHOO XWHQ VNDOO .RNW ILVN .MºWW )M¨UNUH 6WRUIHNMºWW 6YLQHNMºWW /DPPHNMºWW 3ºOVH 6NLQNH 5HVWHU PHG NMºWW 7LSV WLO NMºOLQJ DY IHUVNH PDWYDUHU ವ (Q JRG WHPSHUDWXULQQVWLOOLQJ VRP VLNUHU NRQVHUYHULQJ DY IHUVN PDW HU HQ WHPSHUDWXU XQGHU HOOHU OLN r& +º\HUH WHPSHUDWXULQQVWLOOLQJ LQQH L SURGXNWHW NDQ IºUH WLO NRUWHUH KROGEDUKHW S§ PDWHQ ವ 'HNN PDWH
67(// 2* 5(1*-5,1* $'9$56(/ 6H HWWHU L 6LNNHUKHWVNDSLWOHQH 5HQJMºUH LQQH L RYQHQ )ºU GX WDU SURGXNWHW L EUXN P§ GX YDVNH LQQVLGHQ VDPW DOW XWVW\U L OXQNHQW YDQQ WLOVDWW HW Qº\WUDOW UHQJMºULQJVPLGGHO IRU § IMHUQH GHQ W\SLVNH OXNWHQ VRP VLWWHU L IOXQNHQGH Q\H SURGXNWHU +XVN § WºUNH Qº\H )256,.7,* ,NNH EUXN NUDIWLJH YDVNHPLGOHU HOOHU VNXUHSXOYHU NORU HOOHU ROMHEDVHUW YDVNHPLGGHO GD GHWWH YLO VNDGH ILQLVKHQ )256,.
6HWW HQ EROOH PHG YDUPW YDQQ LQQ L IU\VHUHQ IRU § I§ DYULPLQJVSURVHVVHQ WLO § J§ UDVNHUH )MHUQ RJV§ VW\NNHU DY LV VRP OºVQHU IºU DYULPLQJHQ HU IHUGLJ 7ºUN LQQVLGHQ DY VNDSHW JUXQGLJ Q§U DYULPLQJHQ HU IHUGLJ 6O§ S§ SURGXNWHW RJ OXNN GºUHQ 6WLOO WHUPRVWDWEU\WHUHQ S§ PDNVLPDO NMºOLQJ RJ OD SURGXNWHW J§ L PLQVW WUH WLPHU PHG GHQQH LQQVWLOOLQJHQ 9HQW WLO GHQQH WLGHQ HU IRUEL IºU GX OHJJHU PDWHQ WLOEDNH L IU\VHUHQ 5HQJMºUH OXIWNDQDOHQH 7D DY VRNNHOHQ $ RJ GHUHWWHU YHQWLODVMRQVULVWHQ
3UREOHP 0XOLJ §UVDN /ºVQLQJ $NXVWLVN HOOHU YLVXHOO DODUP HU S§ 6NDSHW HU QHWWRSS VO§WW S§ 6H m$ODUP YHG §SHQ GºU} HOOHU m$ODUP YHG Kº\ WHPSHಣ UDWXU} 7HPSHUDWXUHQ L DSSDUDWHW HU IRU Kº\ 6H m$ODUP YHG §SHQ GºU} HOOHU m$ODUP YHG Kº\ WHPSHಣ UDWXU} 'ºUHQ HU §SHQ 6WHQJ GºUHQ .
3UREOHP 0XOLJ §UVDN /ºVQLQJ 0DWYDUHQH HU LNNH SDNNHW LQQ VNLNNHOLJ 3DNN LQQ PDWYDUHQH EHGUH 7HPSHUDWXUHQ HU IHLO LQQVWLOW 6H NDSLWOHW m%HWMHQLQJVSDಣ QHO} $SSDUDWHW HU IXOOW RJ HU VDWW WLO ODYHVWH WHPSHUDWXU 6WLOO LQQ HQ Kº\HUH WHPSHUDಣ WXU 6H NDSLWOHW m%HWMHQLQJVಣ SDQHO} 7HPSHUDWXUHQ L DSSDUDWHW HU IRU ODY RJ RPJLYHOVHVWHPSHಣ UDWXUHQ HU IRU Kº\ 6WLOO LQQ HQ Kº\HUH WHPSHUDಣ WXU 6H NDSLWOHW m%HWMHQLQJVಣ SDQHO} 'HW UHQQHU YDQQ S§ EDNSODಣ WHQ L NMºOHVNDSHW 8QGHU GHQ DXWRPD
3UREOHP 0XOLJ §UVDN /ºVQLQJ 0DWYDUHQH KDU IRU Kº\ WHPಣ SHUDWXU /D PDWHQ DYNMºOH VHJ WLO URPWHPSHUDWXU IºU GX OHJJHU GHQ LQQ L DSSDUDWHW )RU PDQJH PDWYDUHU HU ODJW LQQ L DSSDUDWHW VDPWLGLJ 2SSEHYDU I¨UUH PDWYDUHU DY JDQJHQ 7\NNHOVHQ S§ ULPHW HU VWºUUH HQQ PP $YULP DSSDUDWHW 'ºUHQ KDU EOLWW §SQHW IRU RIಣ WH SQH GºUHQ NXQ RP QºGYHQಣ GLJ 6XSHU IXQNVMRQHQ HU VO§WW S§ 5HIHUHU WLO DYVQLWWHW m6XSHU IXQNVMRQHQ} 'HW HU LQJHQ VLUNXODVMRQ DY NDOG OXIW L DSSDUDWHW 6ºUJ IRU DW GHW
67< SSSRRR! BRRR! CLICK! HISSS! BLUBB! 7(.1,6.( '$7$ 7HNQLVNH GDWD ILQQHU GX S§ W\SHVNLOWHW S§ LQQVLGHQ DY DSSDUDWHW RJ S§ HQHUJLHWLNHWWHQ 45 NRGHQ S§ HQHUJLHWLNHWWHQ VRP IXOJWH PHG DSSDUDWHW JLU HQ QHWWNREOLQJ WLO LQIRUPDVMRQHQ VRP HU UHODWHUW WLO \WHOVHQ DY GHWWH DSSDUDWHW L (8 (35(/ GDWDEDVHQ 2SSEHYDU HQHUJLHWLNHWWHQ NXQ IRU KHQYLVQLQJ PHG GHQQH EUXNHUK§QGERNHQ VDPW DOOH DQGUH GRNXPHQWHU VRP IXOJWH PHG GHWWH SURGXNWHW 'HW HU RJV§ PXOLJ § ILQQH GHQ VDPPH LQIRUPDVMRQHQ L (35(/ PHG NREOLQJHQ K
%(6.<77(/6( $9 0,/-(7 5HVLUNXOHU PDWHULDOHU VRP HU PHUNHW PHG V\PEROHW /HJJ HPEDOODVMHQ L ULNWLJH EHKROGHUH IRU § UHVLUNXOHUH GHW %LGUDU WLO § EHVN\WWH PLOMºHW PHQQHVNHUV KHOVH RJ IRU § UHVLUNXOHUH DYIDOO DY HOHNWULVNH RJ HOHNWURQLVNH SURGXNWHU ,NNH NDVW SURGXNWHU VRP HU PHUNHW PHG V\PEROHW VDPPHQ PHG KXVKROGQLQJVDYIDOOHW 3URGXNWHW NDQ OHYHUHV GHU KYRU WLOVYDUHQGH SURGXNW VHOJHV HOOHU S§ PLOMºVWDVMRQHQ L NRPPXQHQ .RQWDNW NRPPXQHQ IRU Q¨UPHUH RSSO\VQLQJHU
