*HEUXLNಣ VDDQZLM]LQJ 6 & ) 1RWLFH G XWLOLಣ VDWLRQ %HQXW]HULQಣ IRUPDWLRQ .RHONDVW 5«IULJ«UDWHXU .
,1+28'623*$9( 9HLOLJKHLGVLQIRUPDWLH 9HLOLJKHLGVYRRUVFKULIWHQ ,QVWDOODWLH %HGLHQLQJVSDQHHO 'DJHOLMNV JHEUXLN $DQZLM]LQJHQ HQ WLSV 2QGHUKRXG HQ UHLQLJLQJ 3UREOHHPRSORVVLQJ *HOXLGHQ 7HFKQLVFKH JHJHYHQV $DQZLM]LQJHQ YRRU WHVWLQVWLWXWHQ ./$17(16(59,&( (1 6(59,&( *HEUXLN DOWLMG RULJLQHOH RQGHUGHOHQ $OV X FRQWDFW RSQHHPW PHW RQ]H HUNHQGH VHUYLFHGLHQVW ]RUJ HU GDQ YRRU GDW X GH YROJHQGH JHJHYHQV WRW XZ EHVFKLNNLQJ KHEW 0RGHO VHULHQXPPHU 'H LQIRUPDWLH YLQGW X RS KHW W\SHSODDWM
ವ ವ ವ ವ ವ ವ .LQGHUHQ LQ GH OHHIWLMG YDQ WRW MDDU PRJHQ KHW DSSDUDDW ODGHQ HQ ORVVHQ RS YRRUZDDUGH GDW ]H JRHG ]LMQ JH±QVWUXHHUG 'LW DSSDUDDW PDJ ZRUGHQ JHEUXLNW GRRU SHUVRQHQ PHW ]ZDUH HQ FRPSOH[H EHSHUNLQJHQ LQGLHQ ]H GXLGHOLMN ]LMQ JH±QVWUXHHUG .LQGHUHQ MRQJHU GDQ MDDU GLHQHQ WHQ]LM ]LM YRRUWGXUHQG RQGHU WRH]LFKW VWDDQ ELM KHW DSSDUDDW XLW GH EXXUW WH ZRUGHQ JHKRXGHQ /DDW NLQGHUHQ QLHW PHW KHW DSSDUDDW VSHOHQ .
ವ ವ ವ ವ ವ ವ ವ :$$56&+8:,1* /HW RS GDW X KHW NRHOFLUFXLW QLHW EHVFKDGLJW :$$56&+8:,1* *HEUXLN JHHQ HOHNWULVFKH DSSDUDWHQ LQ GH NRHONDVW WHQ]LM GH]H GRRU GH IDEULNDQW ZRUGHQ DDQEHYROHQ *HEUXLN JHHQ ZDWHUVWUDOHQ HQ VWRRP RP KHW DSSDUDDW WH UHLQLJHQ 0DDN KHW DSSDUDDW VFKRRQ PHW HHQ YRFKWLJH ]DFKWH GRHN *HEUXLN DOOHHQ QHXWUDOH VFKRRQPDDNPLGGHOHQ *HEUXLN JHHQ VFKXXUPLGGHOHQ VFKXXUVSRQVMHV RSORVPLGGHOHQ RI PHWDOHQ YRRUZHUSHQ $OV KHW DSSDUDDW ODQJH WLMG OHHJ LV VFKDNHO KHW GDQ XLW RQWGRRL UHLQL
ವ 7LO GH YRRUNDQW YDQ KHW DSSDUDDW RS DOV X KHP ZLOW YHUSODDWVHQ RP NUDVVHQ RS GH YORHU WH YRRUNRPHQ ವ +HW DSSDUDDW EHYDW HHQ ]DNMH GURRJPLGGHO 'LW LV JHHQ VSHHOJRHG 'LW LV JHHQ OHYHQVPLGGHO *RRL KHW RQPLGGHOOLMN ZHJ $DQVOXLWLQJ RS KHW HOHNWULFLWHLWVQHW :$$56&+8:,1* *HYDDU YRRU EUDQG HQ HOHNWULVFKH VFKRNNHQ :$$56&+8:,1* =RUJ HU ELM KHW SODDWVHQ YDQ KHW DSSDUDDW YRRU GDW KHW VWURRPVQRHU QLHW NOHP ]LW RI ZRUGW EHVFKDGLJG :$$56&+8:,1* *HEUXLN JHHQ PHHUZHJVWHNNHUV HQ YHUOHQJVQRHUHQ ವ 'LW DSSDUDD
ವ 0HW EHWUHNNLQJ WRW GH ODPS HQ LQ GLW SURGXFW HQ UHVHUYHODPSHQ GLH DI]RQGHUOLMN ZRUGHQ YHUNRFKW 'H]H ODPSHQ ]LMQ EHGRHOG RP EHVWDQG WH ]LMQ WHJHQ H[WUHPH I\VLHNH RPVWDQGLJKHGHQ LQ KXLVKRXGHOLMNH DSSDUDWHQ ]RDOV WHPSHUDWXXU WULOOLQJHQ YRFKWLJKHLG RI ]LMQ EHGRHOG RP LQIRUPDWLH WH JHYHQ RYHU GH RSHUDWLRQHOH VWDWXV YDQ KHW DSSDUDDW =H ]LMQ QLHW EHGRHOG YRRU JHEUXLN LQ DQGHUH WRHSDVVLQJHQ HQ ]LMQ QLHW JHVFKLNW YRRU YHUOLFKWLQJ LQ KXLVKRXGHOLMNH UXLPWHQ 2QGHUKRXG HQ UHLQLJLQJ :$$56&+8:,1* *HYDDU YRR
D3 D1 $IPHWLQJHQ W1 90 D2 ° A W2 B H1 W3 7RWDOH DIPHWLQJHQ { %HQRGLJGH UXLPWH WLMGHQV JHEUXLN t + PP : PP ' PP { GH KRRJWH EUHHGWH HQ GLHSWH YDQ KHW DSSDUDDW ]LMQ H[FOXVLHI GH KDQGJUHHS HQ SRRWMHV %HQRGLJGH UXLPWH WLMGHQV JHEUXLN t + $ % PP : PP ' PP $ PP % PP t GH KRRJWH EUHHGWH HQ GLHSWH YDQ KHW DSSDUDDW LQFOXVLHI GH KDQGJUHHS SOXV GH UXLPWH GLH QRGLJ LV YRRU YULMH FLUFXODWLH YDQ GH NRHOOXFKW 7RWDOH EHQRGLJGH UXLPWH LQ JHE
RP GH GHXU WH RSHQHQ WRW GH PLQLPDOH KRHN ZDDUELM GH YROOHGLJH LQKRXG NDQ ZRUGHQ XLWJHQRPHQ /RFDWLH ,QVWDOOHHU KHW DSSDUDDW QLHW LQ GH EXXUW YDQ HHQ ZDUPWHEURQ RYHQ NDFKHOV UDGLDWRUHQ IRUQXL]HQ RI NRRNSODWHQ RI RS HHQ SOHN PHW GLUHFW ]RQOLFKW RP GH EHVWH IXQFWLRQDOLWHLW YDQ KHW DSSDUDDW WH JDUDQGHUHQ =RUJ HUYRRU GDW OXFKW YULM NDQ FLUFXOHUHQ URQG GH DFKWHUNDQW YDQ GH NDVW 'LW DSSDUDDW PRHW LQ HHQ GURJH JRHG JHYHQWLOHHUGH SRVLWLH ELQQHQVKXLV ZRUGHQ JH±QVWDOOHHUG 'LW DSSDUDDW LV EHGRHOG YRRU JHE
%(',(1,1*63$1((/ ,QVFKDNHOHQ 6WHHN GDQ GH VWHNNHU LQ KHW VWRSFRQWDFW 'UDDL GH WKHUPRVWDDWNQRS RS HHQ JHPLGGHOGH VWDQG 8LWVFKDNHOHQ 'UDDL GH WHPSHUDWXXUNQRS RS GH VWDQG 2 RP KHW DSSDUDDW XLW WH VFKDNHOHQ 7HPSHUDWXXUUHJHOLQJ 'H WHPSHUDWXXU ZRUGW DXWRPDWLVFK JHUHJHOG 8 NXQW HFKWHU ]HOI HHQ WHPSHUDWXXU LQ KHW DSSDUDDW LQVWHOOHQ +RXG ELM GH LQVWHOOLQJVNHX]H UHNHQLQJ PHW KHW IHLW GDW GH WHPSHUDWXXU LQ KHW DSSDUDDW DIKDQNHOLMN LV YDQ ವ GH NDPHUWHPSHUDWXXU ವ GH IUHTXHQWLH ZDDUPHH GH GHXU ZRUGW
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
*HEUXLN JHHQ PHWDOHQ LQVWUXPHQWHQ RP GH ODGHQ XLW GH YULH]HU WH KDOHQ 9XO GH EDNMHV PHW ZDWHU =HW GH LMVEDNMHV LQ KHW YULHVYDN $$1:,-=,1*(1 (1 7,36 7LSV YRRU HQHUJLHEHVSDULQJ ವ .
ವ 5DDGSOHHJ YRRU DGHTXDWH RSVODJ KHW HWLNHW YDQ GH YRHGVHOYHUSDNNLQJ RP GH KRXGEDDUKHLG YDQ YRHGVHO WH EHNLMNHQ ವ +HW LV EHODQJULMN RP KHW YRHGVHO ]RGDQLJ LQ WH SDNNHQ GDW HU JHHQ ZDWHU YRFKW RI FRQGHQV ELM NDQ NRPHQ :LQNHOWLSV ವ ವ 1D KHW ERRGVFKDSSHQ GRHQ ವ =RUJ HUYRRU GDW GH YHUSDNNLQJ QLHW EHVFKDGLJG LV KHW YRHGVHO NDQ EHGRUYHQ ]LMQ $OV GH YHUSDNNLQJ JH]ZROOHQ RI QDW LV LV GH]H PRJHOLMN QLHW LQ GH RSWLPDOH RPVWDQGLJKHGHQ ವ ವ RSJHVODJHQ HQ LV KHW RQWGRRLHQ PRJHOLMN DO EHJRQQHQ 2P KHW RQ
7LSV YRRU KHW NRHOHQ YDQ YHUV YRHGVHO ವ 'H PLGGHQWHPSHUDWXXULQVWHOOLQJ ]RUJW YRRU HHQ JRHGH FRQVHUYHULQJ YDQ YHUV YRHGVHO (HQ KRJHUH WHPSHUDWXXULQVWHOOLQJ LQ KHW DSSDUDDW NDQ OHLGHQ WRW HHQ NRUWHUH KRXGEDDUKHLG YDQ YRHGVHO ವ %HGHN KHW YRHGVHO PHW HHQ YHUSDNNLQJ RP GH YHUVKHLG HQ KHW DURPD WH EHKRXGHQ ವ *HEUXLN DOWLMG JHVORWHQ FRQWDLQHUV YRRU YORHLVWRIIHQ HQ YRRU YRHGVHO RP VPDNHQ RI JHXUHQ LQ KHW YDN WH YRRUNRPHQ ವ 2P NUXLVEHVPHWWLQJ WXVVHQ JHNRRNW HQ UDXZ YRHGVHO WH YRRUNRPHQ EHGHNW X KHW JHNRRNW
3HULRGLHNH UHLQLJLQJ +HW DSSDUDDW PRHW UHJHOPDWLJ ZRUGHQ VFKRRQJHPDDNW 0DDN GH ELQQHQNDQW HQ GH DFFHVVRLUHV VFKRRQ PHW ODXZ ZDWHU HQ ZDW QHXWUDOH ]HHS &RQWUROHHU GH DIGLFKWLQJHQ UHJHOPDWLJ HQ ZULMI ]H VFKRRQ RP X HUYDQ WH YHU]HNHUHQ GDW ]H VFKRRQ HQ YULM YDQ UHVWHQ ]LMQ $IVSRHOHQ HQ JRHG DIGURJHQ +HW RQWGRRLHQ YDQ GH NRHONDVW 5LMS ZRUGW WLMGHQV QRUPDDO JHEUXLN DXWRPDWLVFK YDQ GH YHUGDPSHU YDQ KHW NRHOYDN YHUZLMGHUG +HW GRRLZDWHU ORRSW YLD HHQ JRRWMH LQ HHQ VSHFLDOH RSYDQJEDN DDQ GH DFKWHU
=HW KHW DSSDUDDW DDQ HQ GRH GH GHXU GLFKW =HW GH WKHUPRVWDDWNQRS RS GH PD[LPDOH NRXGH HQ ODDW KHW DSSDUDDW PLQVWHQV GULH XXU LQ GH]H LQVWHOOLQJ ZHUNHQ 3DV QD GH]H WLMG SODDWVW X KHW HWHQ WHUXJ LQ KHW YULHVYDN 3HULRGH GDW KHW DSSDUDDW QLHW JHEUXLNW ZRUGW 1HHP GH YROJHQGH YRRU]RUJVPDDWUHJHOHQ DOV KHW DSSDUDDW JHGXUHQGH ODQJH WLMG QLHW JHEUXLNW ZRUGW 7UHN GH VWHNNHU XLW KHW VWRSFRQWDFW 9HUZLMGHU DO KHW YRHGVHO 2QWGRRL KHW DSSDUDDW 0DDN KHW DSSDUDDW HQ DOOH WRHEHKRUHQ VFKRRQ /
3UREOHHP 0RJHOLMNH RRU]DDN 2SORVVLQJ 'H GHXU LV QLHW JRHG JHPRQಣ WHHUG RI GHNW KHW YHQWLODWLHUಣ RRVWHU DI +HW DSSDUDDW VWDDW QLHW ZDಣ WHUSDV 5DDGSOHHJ GH PRQWDJH LQಣ VWUXFWLHV 'HXU JDDW PRHLOLMN RSHQ -H SUREHHUGH GH GHXU GLUHFW QDGDW MH GLH VORRW RSQLHXZ WH RSHQHQ :DFKW HYHQ PHW GH GHXU RSHQHQ QDGDW MH GLH KHEW JHಣ VORWHQ 'H YHUOLFKWLQJ ZHUNW QLHW 'H VWDQG E\VWDQG YDQ GH YHUOLFKWLQJ LV LQJHVFKDNHOG 6OXLW HQ RSHQ GH GHXU 'H ODPS LV GHIHFW =LH ಫ'H ODPS YHUYDQJHQಬ (U LV WH YHHO EHY
3UREOHHP 0RJHOLMNH RRU]DDN 2SORVVLQJ 'H ZDWHUDIYRHU LV YHUVWRSW 5HLQLJ GH ZDWHUDIYRHU (U VWURRPW ZDWHU RS GH YORHU 'H VPHOWZDWHUDIYRHU LV QLHW DDQJHVORWHQ RS GH YHUGDPSಣ VFKDDO ERYHQ GH FRPSUHVಣ VRU 6OXLW GH VPHOWZDWHUDIYRHU DDQ RS GH YHUGDPSVFKDDO 'H WHPSHUDWXXU LQ KHW DSSDಣ UDDW LV WH ODDJ WH KRRJ 'H WHPSHUDWXXU LV QLHW FRUಣ UHFW LQJHVWHOG 6WHO HHQ KRJHUH ODJHUH WHPಣ SHUDWXXU LQ 'H GHXU LV QLHW JRHG JHVORಣ WHQ =LH GH VHFWLH ಫ'H GHXU VOXLಣ WHQಬ 'H WHPSHUDWXXU YDQ GH YRHಣ
2SHQ GH GHXU &RQWUROHHU RI KHW ODPSMH JDDW EUDQGHQ 'H GHXU VOXLWHQ 0DDN GH DIGLFKWLQJHQ YDQ GH GHXU VFKRRQ 6WHO GH GHXU LQGLHQ QRGLJ DI 5DDGSOHHJ ,QVWDOODWLH LQVWUXFWLHV 9HUYDQJ LQGLHQ QRGLJ GH GHIHFWH GHXUDIGLFKWLQJHQ 1HHP FRQWDFW RS PHW HHQ HUNHQG VHUYLFHFHQWUXP *(/8,'(1 SSSRRR! BRRR! CLICK! HISSS! BLUBB! 7(&+1,6&+( *(*(9(16 'H WHFKQLVFKH JHJHYHQV VWDDQ RS KHW W\SHSODDWMH DDQ GH ELQQHQNDQW YDQ KHW DSSDUDDW HQ RS KHW HQHUJLHODEHO 'H 45 FRGH RS KHW HQHUJLHODEHO GDW ELM KH
$$1:,-=,1*(1 9225 7(67,167,787(1 'H LQVWDOODWLH HQ YRRUEHUHLGLQJ YDQ KHW WRHVWHO YRRU HONH (FR'HVLJQ YHULILFDWLH PRHW LQ RYHUHHQVWHPPLQJ ]LMQ PHW (1 'H YHQWLODWLHYRRUVFKULIWHQ GH DIPHWLQJHQ YDQ GH XLWVSDULQJHQ HQ GH PLQLPDOH RSHQ DIVWDQGHQ DDQ GH DFKWHU]LMGH PRHWHQ YROGRHQ DDQ GH YRRUVFKULIWHQ YDQ GH]H JHEUXLNHUVKDQGOHLGLQJ LQ KRRIGVWXN 1HHP FRQWDFW RS PHW GH IDEULNDQW YRRU YHUGHUH LQIRUPDWLH LQFOXVLHI ODDGSODQQHQ 0,/,(8%(6&+(50,1* 5HF\FOHHU GH PDWHULDOHQ PHW KHW V\PERRO *RRL GH YHUSDNN