Sleep & Beyond FAQ
Frequently Asked Questions - page 8
Disclaimer: All reasonable efforts have been made by the presenter to put all facts and figures in the above information to be true, correct and accurate. However,
the consumers or other interested parties are advised to make their own independent enquiry or research for the same, as the presenter does not assume any risk
or liability with regard to such facts and figures.
Lifestyle of Health and Sustainability is the market segment of consumers that make their choices based on
eco consciousness.
Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion,
approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that
in 2007, 40 million Americans were included within the LOHAS demographic.
49. What is Green America?
Green America is a not-for-profit membership organization founded in 1982.
Their mission is to harness economic power—the strength of consumers, investors, businesses, and the
marketplace—to create a socially just and environmentally sustainable society.
Their vision is to work for a world where all people have enough, where all communities are healthy and safe,
and where the bounty of the Earth is preserved for all the generations to come.
50. What are the Fair Trade Standards?
Poor countries are locked in a vicious Catch-22 situation, what has been called the "global race to the bottom"
because they must use low wages, cheap natural resources and careless environmental standards to
compete for foreign investment.
Fair trade is based on a business model that puts workers and the environment first, not last.
Fair-trade concepts hold the promise of transforming globalization into a force that benefits the mass of
humanity, not just the rich.
Fair Trade principles include:
Fair price: Democratically organized farmer groups receive a guaranteed minimum floor price and an
additional premium for certified organic products.
Fair labor conditions: Workers on farms enjoy freedom of association, safe working conditions, and
living wages. Forced child labor is strictly prohibited.
Community development: farmers and farm workers invest Fair Trade premiums in social and business
development projects like scholarship programs, quality improvement trainings, and organic certification.
Environmental sustainability: Harmful agrochemicals and GMOs are strictly prohibited in favor of
environmentally sustainable farming methods that protect farmers’ health and preserve valuable
ecosystems for future generations.
51. Who are PETA?
People for the Ethical Treatment of Animals (PETA) are the largest animal rights organization in the world
with more than 2 million members and supporters.
PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely
for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment
industry. PETA works through public education, cruelty investigations, research, animal rescue, legislation,
special events, celebrity involvement, and protest campaigns.
52. Who are FOUR PAWS?
Four Paws is an international animal charity founded in 1988 in Austria. Today, it has offices in nine European
countries. Four Paws campaign to end animal suffering and cruelty. Their vision is a world without animal
suffering. They believe that every animal has a right to be treated with respect and dignity. Even during their
early years the charity was very successful, closing down numerous fur farms, stopping two airlines
transporting wild birds and generating awareness about the suffering of bears at tourist attractions.
53. What is a dust mite?
Too small to be seen with the naked eye, a dust mite measures only about one-quarter to one-third of a
millimeter. Under a microscope, they can be seen as whitish bugs. Having eight rather than six legs, mites are
technically not insects but arthropods, like spiders. Dust mites thrive in temperatures of 68 (20°C) to 77 (25°C)
degrees Fahrenheit and relative humidity levels of 70 percent to 80 percent. They feed chiefly on the tiny
flakes of human skin that people normally shed each day. An average adult person may shed up to 1.5 grams
of skin in a day; this is enough to feed 1 million dust mites!
54. What is a dust mite allergy?
Household dust is not a single substance but rather a mixture of many materials. Dust may contain tiny fibers
shed from different kinds of fabric, as well as tiny particles of feathers, dander from pet dogs or cats, bacteria,
food, plant and insect parts, and mold and fungus spores. It also contains many microscopic mites and their