User Manual
MYTH 1: ONE SIZE FITS ALL
When it comes to choosing big-data analytics software to manage energy
and sustainability for an enterprise real estate portfolio, not all solutions
are created equal, or have equal application.
In our interviews, executives estimated that there are somewhere between
50 and 150 companies that have some kind of product offering, whether
it’s a building automation system, analytics, fault detection or some other
solution. Several of the executives we talked with were bemused by how
most of these providers say they do similar things, claiming “we can do
fault detection” or “we can aggregate and analyze all your data for you,”
even though reality doesn’t always live up to such claims.
Clearly, not everybody can do everything. According to Steve Frank of the
National Renewable Energy Laboratory (NREL), “A provider might claim
to do fault detection diagnostics for your building when, in reality, the
fault detection and diagnostics are very, very specific to certain kinds of
systems. So you might have a company that claims, ‘We do fault detection
diagnostics for HVAC systems.’ But what they really mean is, ‘We do fault
detection diagnostics for packaged rooftop units,’ and that’s it.”
Another obvious factor that providers often overlook is that different
buildings have different requirements. Chris Magee, Executive Director
of Sustainable Facilities for MGM Resorts International, observes, “Big
box retailers like Target and Walmart do a really good job, but they have
a straightforward path. They can build a central office that might handle
HVAC and lighting control. We have such a diverse infrastructure with
theaters and changes in occupancy in our buildings and the towers and
the ballrooms. So we have to take a very sophisticated approach.”
Chrysler Energy Manager Faiz Yono concurs. “There is probably more effort
spent on the commercial side of things doing data analytics then there is
on the industrial side. They’re looking at more of a pattern of occupancy in
determining how they mine the data versus what we look for with a 24-
hour operation. I have to be a lot more creative about the type of energy
efficiency projects I do in this environment and that requires different
analytics.”
It is critical to understand the requirements of a specific organization’s
enterprise-wide building portfolio when determining a big-data analytics
strategy. This will drive a solution that works best for your enterprise.
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Three Big Myths About Big Data © 2014 GreenBiz Group Inc. www.greenbiz.com.
Technology
providers often
overlook that
different buildings
have different
requirements.