User Manual

METHODOLOGY AND PARTICIPANT PROFILE
A total of 162 respondents drawn from the HBR audience of readers in the U.S.
(magazine/enewsletter readers, customers, HBR.org users).
SIZE OF ORGANIZATION
30%
10,000 +
EMPLOYEES
13%
5,000 – 9,999
EMPLOYEES
17%
1,000 – 4,999
EMPLOYEES
11%
500 – 999
EMPLOYEES
29%
50 – 499
EMPLOYEES
SENIORITY
22%
EXECUTIVE
MGMT OR BOARD
MEMBERS
45%
SENIOR
MANAGEMENT
22%
MIDDLE
MANAGEMENT
11%
OTHER
GRADES
KEY INDUSTRY SECTORS
24%
MANUFACTURING
14%
UNIVERSITY/
HIGHER
EDUCATION
14%
ENERGY/
NATURAL
RESOURCES
9%
EACH IN RETAIL/
CONSUMER
GOODS AND
FOOD/BEVERAGE
8%
HOSPITALS
7%
LIFE SCIENCES/
PHARMACEUTICALS
4%
OTHER (AGRICULTURE,
AUTOMOTIVE,
ENVIRONMENTAL,
REAL ESTATE,
TRANSPORTATION)
JOB FUNCTION
23%
GENERAL/
EXECUTIVE
MANAGEMENT
8%
ADMINISTRATION
8%
ENGINEERING
7%
OPERATIONS/
PRODUCTION/
MANUFACTURING
7%
R&D/PRODUCT
DEVELOPMENT
6%
OTHER