Specifications

4
PREFACE
B
ecause the video production field is enjoying such rapid
growth, keeping up with its technological advancements
is a real challenge. The equipment used in video production is
becoming more sophisticated, practical, and accessible every
day, and more and more people are getting involved with video
projects of all kinds.
Shure has been deeply involved with the audio side of
video production for many years. If there’s one thing we’ve
learned over this time, it’s that audio quality is a key element
that can “make or break” any video project. No matter how
creative and well-executed the visual aspects of a production
may be, these qualities can be completely negated by
lackluster audio. To a greater degree than most people
realize, video projects stand or fall on the basis of their audio.
This booklet is intended to help anyone involved with
video projects improve the audio quality of their productions.
It is not intended as a comprehensive study of the subject of
audio. Its real goal is to provide helpful tips, practical advice,
and a general knowledge of audio tools – all with the express
purpose of making video productions as clear, understand-
able, and impressive as possible.
Technological advances have helped us make great
strides over the years in communicating with one
another. As a leader in audio technology, Shure has played a
major role in this process. No matter what your involvement
with video production may be, we’re confident that Shure
products will help you achieve the highest possible level of
audio excellence in your work. And we hope this booklet will
help you use our products with the greatest effectiveness.