Specifications

Topics of the special Extron Seminars for Extron
dealers @ InfoComm courses include:
• Financing Business Growth
Hosted by Andrew Edwards, President of Extron
Electronics
Instructors:
Howard Edwards, Managing Director for Commercial
Banking Consultants
Ed Ellingwood, Vice President of Finance for Extron
Electronics
Andrew's seminar is designed for the CFO or financial decision
maker of A/V dealerships. Credit and banking are two of the
most important if not THE most important areas of information
needed to run a business. This seminar is not only about how to
work more effectively with Extron credit, but with any
manufacturer in the A/V industry. If you are responsible for the
financial decisions of your dealership you should attend this
seminar. If you own a large dealership, bring your CFO with you.
If you are NOT a large dealer with an official CFO, it is even
MORE important for you to attend this seminar and bring
whoever is responsible for financial and accounting decisions.
Howard's section will focus on financial relationships and provide
unique insight about SBA Loans, credit ratings, credit lines, and
how banks evaluate businesses from the banker’s perspective.
This section will cover information that financial institutions do
not want you to know about how they measure and evaluate
your risk and make decisions about how much credit you
qualify for. Find out which ratios are most important, historical
performance indicators, and the strength of a company’s
financial forecasting methods.
Ed’s section will cover the credit element of dealer/ manufacturer
relationships. Learn how Extron and manufacturers in the A/V
industry evaluate a dealer’s credit worthiness and what they look
for when deciding on raising or lowering lines of credit.
• Small System Technologies
Instructor: David Kroeger, Extron West/Canada Regional
Applications Specialist
Explores issues and provides solutions affecting small A/V systems
such as programming concerns, expanding display input limitation,
audio control and enhancement, installation and mounting
concerns, as well as display, room, and device control.
• Advanced Switching Methods
Instructor: Karl Rosenberg, Extron Mid-Atlantic Regional
Specialist
Provides an in-depth look at the latest technologies driving high
performance switching applications including seamless video
switching, vertical interval switching, and genlocking of
equipment.
• Understanding Digital Video Signal Distribution
Instructors: Rich Hanna, Extron Southeast Regional
Applications Specialist
Provides an in-depth look at digital video signal technologies
including signal types, signal composition, specifications, and
integration using the latest distribution technologies.
2 ExtroNews 13.2 April – June 2002
Extron at Infocomm (cont.)
In the Classroom
We will be conducting nine courses at InfoComm
in conjunction with the InfoComm Academy as well
as four special Extron Seminars for Extron dealers and
consultants only at the Venetian Hotel, Room #901.
In each of the courses, Extron instructors will apply
their in-depth knowledge and expertise gained from
past experience working in the A/V industry and from
extensive interaction with A/V professionals in our S
3
Technical Institute. This allows them to present course
material from a perspective that facilitates a better
understanding of the subject matter.
To register for InfoComm Academy/Extron courses
or to view a complete course description, refer to the
recent Extron at InfoComm 2002 Pre-show Mailer
sent to your company or visit the InfoComm Web site
at www.infocomm.org. To register or learn more
about Extron Seminars, call your Extron Regional Sales
Manager at 714.491.1500 or 800.633.9876 (inside
USA and Canada only) or refer to the Extron at
InfoComm 2002 Pre-Show Mailer.
Extron’s booth
location at
Infocomm 2002
show floor.
EXTRON SEMINARS