User manual

Introduction
From Point-of-Sale to Point-of-Service
“The customer is king”, a motto that seems so simple and yet it demands
a permanently increasing supply of goods and services, both quantitatively
and qualitatively. More customer service and more customer information
have transformed the point-of-sale to a point-of-service, as business trans-
actions are becoming more complex and there are growing demands on
shop assistants and personnel working on the cash till.
By using the BA72A you are provided with a terminal-orientated, ergonomi-
cal and customer-friendly cashier’s workplace.
The BA72A is the enhanced version of the BA72. It is equipped with the
PanelLink technology with the new highlights:
cable distance support up to 5m,
flexible All-in-One cable for Touch Screen, loudspeaker and supply volt-
age.
Optionally BA72A is equipped with a Touch Screen including a loudspea-
ker. The BA72A can be applied in all trade market segments like specialist
retailers, department stores, self-service stores, petrol stations or in restau-
rants. There is indeed a great deal of scope for implementing the BA72A.
They can be used, for example, as:
an ordering terminal
an information terminal
a lottery terminal
a point-of-sale terminal
a training terminal.
GB - 1