MX-M503N/U/M453N/U/M363N/U/283N Sales-Guide GB

6
M
M
X
X
-
-
M
M
5
5
0
0
3
3
N
N
/
/
U
U
4
4
5
5
3
3
N
N
/
/
U
U
M
M
X
X
-
-
M
M
3
3
6
6
3
3
N
N
/
/
U
U
2
2
8
8
3
3
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
Market Analysis
The Mono MFP Market
The mono A3 MFP market has been under pressure for several years thanks to the ever growing popularity of the
colour / colour capable market.
The push for cheaper / faster colour machines was often predicted to be the end of the mono market in a fairly short
time, mirroring the Inkjet printer market.
In truth, the move towards colour MFPs has been steady if not spectacular, with the impressive gains in the colour
market not being matched by equivalent losses in the mono market. It seems clear that in the long term the market
will shift inexorably towards colour output, mono MFPs still constitute over 60% of the office MFP market.
The mono MFP is not dead yet!
As the graph above shows, the overall market for A3 MFPs has been growing steadily (3% CAGR* 2004-2008). It is
also clear that the driving force behind that growth is the colour market. However, that still only accounts for 38%
of the overall market.
Even at the current rate of change, mono MFPs will still constitute the majority of the market for several years,
although clearly it will become more and more competitive as manufacturers fight for their share of a shrinking
market.
Between 2004 and 2008, the colour market increased at 36% CAGR, whilst the mono market shrank at -5% CAGR.
However, the majority of the fall in the mono market was in the lower end (the 11-15ppm segment shrank at -47%)
with the rest of the market shrinking much more slowly
.
Mono A3 MFP segment growth rate 04-08
21-30ppm -4%
31-40ppm -3%
41-50ppm -6%
Combined -4%
* CAGR: Compound Annual Growth Rate
A3 MFP Colour Vs Mono Unit Sales
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2004 FY 2005FY 2006FY 2007FY 2008FY
Colour
Mono
(unit)