Specifications
6
M
M
X
X
-
-
7
7
0
0
4
4
0
0
N
N
/
/
M
M
X
X
-
-
6
6
2
2
4
4
0
0
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2007 2008 2009 2010 2011 2012 2013 2014 2015
No.OfUnitsSold
Year
A3ColourMFPMarketForecast‐ WesternEurope
Col1:0‐9
Col2:10‐19
Col3:20‐29
Col4:30‐49
Col5:50+
1BMarket Analysis
6BA3 Colour MFP Forecast
Firstly, it’s very important to understand that the high-end Office market & Entry Level Production markets (or Light
Production) for both B&W and Colour devices are quite complex. Many manufacturers have their own opinions
of what constitutes a Departmental Office product and what constitutes a Light Production product. Some
manufacturers choose to attack both markets with the same engine, whilst others choose to attack each market
with a different engine.
Added to this, we also have to consider that when looking at the market in both InfoSource & IDC, speed alone is
not the sole determining factor of what the real competitive models are as we shall uncover later in this sales
guide.
Let’s start by taking a general overview of the colour market first before we start to break down the upper
segments where the MX-7040N / MX-6240N are targeted.
As you can see in the chart above, the colour market is in transition mainly through price erosion and future
forecasts tend to show a trend towards faster models in the Office with the 30 – 49 ppm segment expected to
overtake the 20 – 29 ppm segment in 2013. The 50 ppm+ segment is also showing good growth and although
not nearly as large as the segments below it, it still offers a lot of scope because of the increase in page volumes,
associated service revenues and profitability.
Now comes the complicated part. The 50 ppm+ segment consists of many different types of products ranging
from large workgroup models through to Departmental models as well as a few models that are considered to be
Light / Entry-Level Production and these cannot be separated on speed alone like products in lower segments.
To help clarify the make-up of this segment the table on the following page segments competitive models into
various categories to help clarify where they are positioned against the Sharp range of products.