Operation Manual

38 Setting Up Sites and Pages
For effective search engine optimization, always try to redirect users
between pages containing equivalent content. For example,
redirect a ProductX desktop page to a ProductX mobile page.
Understanding site structure
The "structure" of a website has nothing to do with its physical layout, or where
pages are stored. Rather, it's a way of logically arranging the content on the site
so that visitors have an easier time navigating through it. One of the most useful
organizing principles—which WebPlus strongly reinforces—is an "inverted tree"
structure that starts with the Home page and then branches out to other pages.
To the visitor navigating your site, this arrangement presents your content in a
familiar, hierarchical way, structured into sections and levels.
• A section is a content category, each being a separate page, e.g.
"Home, "About Us", "Gallery", "Products", and "Contact". The various
major sections are typically listed on the site's Home page (and other
section pages) in a navigation bar.
• The level is the number of steps (i.e., jumps) a given page is removed
from its "parent" page. The Home page will always reside at Level 1,
normally along with "section" pages. This allows navigation bars to
work easily and automatically. Pages one step below the "section"
pages reside at Level 2, and are considered to be child pages of the
"parent" page. For example, a parent Products page could have two
child pages called Product1 and Product2.