Operation Manual

244 Site Validation and Analysis
Bing validation
Bing is a Microsoft web search engine, formerly Live Search and MSN Search,
which also offers web services for webmasters. Like Google, you have to validate
your WebPlus site to make use of these services.
To validate your site with Bing:
1. From Edit>Site Properties..., select Search Engine>Bing Validation.
2. Follow the instructions as for Google validation.
Instead of an HTML file being downloaded, an XML file is required
for validation.
Analyzing web statistics
Statistics can be gathered for your website in order to monitor usage, page
popularity, and generally assess whether the website is meeting its objectives.
With a wealth of data in front of you, you're in a stronger position to make
choices about how to improve your website.
In WebPlus, you use Google Analytics to gather statistics—you'll need to switch
on the web analytics feature in WebPlus, then paste the generated code, copied
from www.google.com/analytics, into your site.
Google Analytics
Google Analytics offers a free and comprehensive Google-based service for
gathering statistics about your website. Once your site is published, visits to your
website by the general public, customers, colleagues, friends and family will be
recorded, analyzed and presented visually. You'll be able to access your web
statistics at any time via Google Analytics.