Operation Manual

Setting up Sites and Pages 37
Optimization of web pages for search engines is possible in several ways:
• Page Titling: Page titles can be created in addition to page names.
This allows search results to report your pages with a more useful title
rather than just the page name. For example, in search results, an
American birds home page could report "American Birds Home Page"
instead of just "Home" followed by the page's description. See Setting
page, title, and file names.
• Description and Keywords meta tags: For the site and/or individual
pages, descriptive text can be added to the site/page which will be
included in any matching search results associated with your site/page.
Keywords allow better matching between entered search engine text
(like you might enter into Google) and the keywords you've associated
with your site or page. Additionally, a robots meta tag also lets you
include/exclude the site or pages from being indexed; hyperlinks to
other pages can also be prevented from being explored (crawled by
"spiders").
• Image ALT Text: Alternative text, used instead of a image which
can't be displayed, can be exploited by search engine robots. See
Setting image export options.
• Hyperlink Title text: Supporting descriptive text (e.g., "See our new
product range") shown when hovering over a hyperlink destination
can also be exploited by search engine robots. See Adding hyperlinks
and anchors.
• Robots: Pages (or folders) can be excluded from search-engine
indexing by using a robots file. This works in an equivalent way to the
robots meta tag but uses a text file (robots.txt) to instruct robots or
spiders what not to index. The file simply lists excluded site
page/folder references.
• Sitemaps: The opposite of the "robots" concept; pages can be
included to aid and optimize intelligent crawling/indexing. site page
references are stored in a dedicated sitemap file (sitemap.xml).