Operation Manual

Adding Dynamic Content 283
Links When to use?
Buy Now Link When directing the shopper straight to the
checkout (no buying options or validation) via
e-commerce button or object hyperlink.
Add to Shopping Cart
Link
When the shopper is likely to buy more than
one different item over the duration of a web
session (and pay at the end) via e-commerce
button or object hyperlink. (No buying
options or validation).
View Shopping Cart
Link
Use to check on your shopping cart from any
point in your web pages via e-commerce
button or object hyperlink.
Donation Link For charitable donations being made via the
shopping cart via e-commerce button or
object hyperlink. (No buying options or
validation).
Subscription Link Subscribe to chargeable services or products
via e-commerce button or object hyperlink.
Single or repeating subscriptions are
configurable. (no buying options or
validation).
Cancel Subscription
Link
For adding a Cancel Subscription button or
object hyperlink.
Forms or links can be selected as radio buttons from a single dialog.
Remember that the term "Links" is used because an e-commerce hyperlink
can be made from a vector object, image, shape or text by use of this dialog
(right-click on the object and select Hyperlink...). This would be instead of a
standard PayPal button. See
Adding hyperlinks and anchors on p. 225 for
more information.
The dialog that is displayed when you add an e-commerce object will entirely
depend on the currently enabled shopping cart provider (see
Configuring
your Shopping Cart provider on p.
280).