Operation Manual

WorkingwithText 37
♦ Headlines and subheadlines are useful devices to facilitate
scanning (scrolling) and to break up the monotony of longer
stories. Use left aligned rather than centered heads. Avoid headline
text larger than 24pt, which looks amateurish, and all-uppercase
headlines, which can be hard to read. For variety, you can color the
heads and subheads differently from body text—just don’t overdo
it!
♦ In general, it’s not a good idea to use more than one column for
story text. On a Web page, no one wants to scroll to the bottom of
one column and then back to the top of the next. You may see
sophisticated Web pages that use tables and frames to demarcate
different kinds of content, and you may be able to emulate these
effects, but they work best with short text blocks and menu pages,
rarely for the presentation of longer material.
♦ To avoid registration problems, make sure text is on top, not
behind images.