Operation Manual

60 Starting from Scratch
You should ask yourself these basic questions:
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How many pages will you need?
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What basic composition will you use?
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Where will the navigation bar go, and what will it look like? Do
you want to use a text-based navigation “header” or “footer”?
♦
What font will you use for headlines, body text, and captions?
♦ Which color scheme will you use, and will you customize its basic
colors or Web colors? (In Web Wizards, body text is marked with
Scheme Color 1, but you can depart from that convention.)
Step 2: Content
The success of your site probably depends more on high-quality
content than on any other single factor. As a rule, people will be
visiting your Web site because they’re interested in what you can tell
them or offer them. Your job is to make that reward as accessible as
possible, and make the site’s design quality integral to the experience.
You don’t want any elements that throw up barriers to access, or stand
out like sore thumbs to detract from the visitors’ positive response.
Make sure you’ve reviewed the mechanics of working with text,
graphics, sound and video (if applicable), and hyperlinks before
focusing on these questions:
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Given your basic page composition, how will you vary the layout
of each page?
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Where will your graphics come from? Will you be using any
photographs? Do you need to create line or QuickShape graphics
in WebPlus?
♦
In addition to hyperlinks for your navigation bar and/or footer,
where else could you place links for users’ convenience? (Go
through your content once it’s on pages and place links to related
content.)
♦
How might you use animated GIFs and marquees to add interest
(especially on the Home page)?