Instructions

Booking of the extended label use
For a few materials, separate usage fees apply when using the Red Dot Win-
ner Label. The booking is made online via the My Red Dot account with which
the award-winning product has been submitted. The Winner Label is also
downloaded to My Red Dot.
Means of communication with graduated price
Use at the point of sale
Product boxes, use on the award-winning product
Sales-promotional materials
Stand-up displays, displays, bags, tags, product postcards, DIN A0 and DIN
A1 posters
Edition up to 10,000 pieces: EUR 500.00
Unlimited: Flat rate of EUR 3,000.00
By booking the “Extended use” option, only the services included in the
Winner Package (corporate design, advertising, print, event design, TV, lm &
cinema, broadcast) for the use of the Red Dot Winner Label are transferred to
further retailers or to another brand or product name.
Extended use for another brand/product name
Use of the Winner Label by the original device manufacturer under another
brand or product name.
Flat rate: EUR 1,100.00
Extended use for other retailers
Use of the Red Dot Label by a domestic or foreign marketing/sales company
or another domestic or foreign company that is not an original device manu-
facturer.
If the original device manufacturer does not have its own sales department,
there are no charges for other retailers.
Flat rate of EUR 4,000.00
Example of means of communication: Drehgriffel DIN A1 poster All stated prices do not include the statutory value-added tax applicable at the time.
Version: March 2021