Instructions

Colours
The original Red Dot Label is composed of the colours red and black. The spiral
comes with a gradient that gives the label its three-dimensional effect. In the
black-and-white version, the word “Dot” is shown as a 60 per cent shade of
grey. The label should be used in colour if possible.
White, coloured and transparent background
The Red Dot Label is available with a transparent as well as with a white back-
ground. If the word mark and logo is clearly visible, you can use the transpar-
ent version. If this is not the case, you have to use the label with the white
background. The distance from the margins of the rectangle to the outer
margins of the label components respectively corresponds to the height of a
lowercase letter of the label text line.
Editorial use
Please note that in texts “Red Dot” – in all combinations – is always written
separately and must not be set in black/red.
The manner of speaking of the types of award is as follows:
Red Dot: Best of the Best [2021] or
Red Dot Best of the Best of the Red Dot Award [2021] or
Red Dot: Best of the Best of the Red Dot Award: Product Design [2021]
Red Dot [2021] or
Red Dot of the Red Dot Design Award [2021] or
Red Dot of the Red Dot Award: Product Design [2021]
Top: OVVO Optics Diamond-like Carbon, Bottom: 2020 Philips Fidelio X3 Headphones