Specifications

Savin CLP37DN/CLP42DN

MARKETING THE SAVIN CLP37DN/CLP42DN

The Savin CLP37DN/CLP42DN is an excellent choice for cost-

conscious businesses or workgroups of any size with rising volumes

of high quality business color printing applications up to 8.5" x 14".

Recommend the Savin CLP37DN to general office environments with

light security needs; recommend the Savin CLP42DN to global

accounts, corporations with confidential printing requirements such

as government vendors and military contractors, and

healthcare/legal/financial firms that must comply with state or

federal regulations for patient, client, or account privacy.

Keeping in mind the stated volume parameters for

optimal performance, the Savin CLP37DN/CLP42DN is

ideal for:

 Larger workgroups in corporate departments

with print-only workflows.

 Smaller offices where the printer will be the

primary output device.

 Growing accounts with a full-color MFP that

need to add capacity.

 Customers stepping up from mid-volume black & white laser printers to add color.

 Small businesses that are seeking to reduce outsourcing expenses and gain greater control over

marketing materials and customer invoicing applications.

Marketing Strategies & Prospecting Tips

Here are some ideas to help get your Savin CLP37DN/CLP42DN sales efforts off to a fast start:

 Return to your existing Savin accounts to preserve your current customer base. Keeping your

accounts up to date with refreshed Savin technology prevents the competition from encroaching on

your territory.

•

Vi sit exi sting B& W laser printer accoun ts.

Target owners of older Savin MLP Series

monochrome printers (MLP25N, MLP32, MLP26, SLP32, and MLP45) and speak with them about

upgrading existing capabilities with low cost color.

•

Vi sit exi sting colo r laser printer accoun ts.

Check with owners of older Savin CLP Series

color printers (CLP831, CLP17, CLP18, CLP22, CLP26DN and CLP1036) to see if volumes and

applications have grown beyond the capabilities of their existing equipment. Perhaps they are

ready to upgrade to solutions with support for faster/equal color output speeds, integrated full-

color duplexing, the latest in data security and user authentication features, or more advanced

paper supply or image manipulation functions.

Recommended Volumes & Workgroup Size:

CLP37DN CLP42DN

3,200 – 20,000 5,000 – 20,000

prints/month prints/month

Population: 5 – 15 or more users