Specifications

10
PRODUCT MARKETING OVERVIEW
Savin CLP37DN/CLP42DN Product Concept
By analyzing market trends and incorporating customer feedback into new product development Savin has put
you in position to capitalize on the opportunity for mid-volume color laser printer success.
Savin retained the best of its high quality, award
winning, Low TCO (Total Cost of Ownership) CLP131DN
Color Laser Printer and refreshed it with the latest
technological advancements for increased speed,
enhanced ease of use, improved image quality, and the
expanded media versatility requested by our customers.
Further, in an effort to better match system capabilities
to the different needs and budgets of each target
environment, Savin will market this next-generation
color laser printer in two versions:
The Savin CLP37DN offers a 37-ppm engine with a
low hardware price, aggressive CPP factors, plus a
new Economy Color Mode. This model is
positioned as Savin's "TCO" solution with an
emphasis on value for small offices with high
image quality and growing volume
requirements.
The Savin CLP42DN is positioned as
Savin's "Easy Security" model. This faster
42-ppm model matches the CLP37DN for
CPP, image quality, and media
versatility, but is bundled with a
package of standard memory and
security-related enhancements that
add value and ease of use at
minimal incremental cost to
security-conscious
environments.
In effect, Savin split the
product in two to map to
evolving market trends and
deliver a most affordable solution
to each sub-class of the mid-volume
color laser printer market: