Specifications
8
Worldwide
Shipments by
Printer Speed
2008 2009 2010 2011 2012 2013
08 - 13
CAGR
1 – 10-ppm 2,079,259
1,473,199
1,530,763
1,536,821
1,508,242
1,357,431
(8.2%)
11 – 20-ppm 896,054
762,601
918,203
1,187,064
1,481,736
1,809,843
15.1%
21 – 30-ppm 902,788
776,751
867,210
1,042,568
1,262,196
1,513,300
10.9%
31 – 44-ppm 135,159
120,443
147,612
177,679
216,747
265,139
14.4%
45+-ppm 201
2,556
9,343
14,699
27,341
47,539
198.4%
Total 4,013,461
3,135,550
3,473,131
3,958,831
4,496,262
4,993,252
4.5%
Source: IDC, 2009
So in spite of a contracting market, the combination of a more versatile printer, increased customer
sophistication, falling prices, and rising volumes will give rise to a larger pool of prospects for solutions like the
Savin CLP37DN/CLP42DN.
A Changing Market Landscape
As these more robust printers are finding their way into smaller environments, it appears that the mid-volume
color laser printer market is evolving into two sub-classes.
On one side are cost-conscious
customers seeking fast, easy to
use, high quality full-color output
at minimal cost to keep pace with
growing in-house volumes and
applications. These are the small
businesses and workgroups that
may have previously thought a
solution of this caliber was
beyond their reach. They have
cost, image quality, and
performance expectations similar
to corporate users, but their
small business/informal
environments result in little need
for solutions with enhanced
security.
At the other end of the spectrum are the corporate enterprise-class and government or major account
customers with larger user populations that also require fast, easy to use, high quality full-color output at
minimal cost, but with a high degree of control over device access and output for security, compliance, and/or
cost control purposes.
The common denominators among this entire pool of prospects remain fast, easy to use, high quality, full-color
output at minimal cost. Savin intends to meet the evolving needs of both customer types head-on with the
introduction of a next-generation mid-volume color laser printer mainframe optimized for each environment.
31 – 44-ppm Color Laser Printer Market
• Fast Output Speeds • High Resolution Color •
• Media Versatility • Ease of Use • Data Security •
• Low Total Cost of Ownership • Support for Rising Volumes •
• Advanced Document Design • 150,000 Monthly Duty Cycle •
Corporate/Government
•
Larger user groups
•
Higher volumes
•
User access & cost
control requirements
Cost-Conscious Users
•
Smaller environments
•
Basic high quality
color laser printing
•
Emphasis on value