Specifications

6
The point to be learned
here is that volumes and
applications are no longer
an accurate indication of
head count, and vice-
versa. Falling hardware
prices, expanded media
choices, superior image
quality, and lower cost-
per-page factors have
smaller businesses
executing more jobs in
house. Today it's quite
possible to have a small
consulting firm, corporate
training team, or
marketing department
generate volumes greater
than an entire sales
department with many times the number of employees. So your approach to identifying suitable Savin
CLP37DN/CLP42DN prospects must evolve as well.
The Market Opportunity: A Silver Lining
Everyone acknowledges the impact of the recession on technology sales. Even as the global recovery takes
hold many companies continue to delay spending. Overall growth will come from less developed regions of the
world. In North America the pain remains acute. With a highly developed business infrastructure already in
place, the United States' economic recovery will lag behind other nations' because modernizing is not as urgent
here.
Going forward, industry analyst IDC forecasts an 11% annual drop in U.S. Color Laser Printer sales for the
period of 2008 – 2013. A market that placed almost 1,000,000 units in 2008 will see a little more than half
that activity by 2013.
2008 2009 2010 2011 2012 2013
2008 - 13
CAGR
U.S. Color Laser
Printer Shipment
Forecast
930,017
669,880 579,936 554,862 530,052 511,624 (11.3%)
Source: IDC, 2009
A look back at recent performance by brand in the U.S. for 2006 – 2008 shows the Ricoh Family Group firmly
entrenched in the #5 position despite a shrinking pie. During this period RFG-branded color laser printer sales
have surpassed those of Lexmark, Konica Minolta, and OKI. You can thank the performance of systems like
the CLP26DN, the CLP27DN/CLP31DN, the SP C400DN, and the CLP131DN for raising the bar for image
quality, reliability, and total cost of ownership, and with them, Savin and RFG market acceptance.