Confidential Projector : D300 (Electra) • Sales Guide 2008.
Contents 1. Product Concept 2. Target Customer & Key Needs 3. Product positioning 4. Market Outlook 5. Comparison 6. Sales Points 7. Q&A 8. Summarized General Spec.
1. Product Concept • D300 is the best solution for those who are looking for the Business projector to do presentation and business purpose.
2. Target Customer & Key Needs Target Customer • Small & Middle Business owner Target Customer • Value for money • Office Solution company • Presentation Purpose in ambient light Monitor mode (3,000 ANSI) Unique Design with new dolphin concept Powerful functions for presentation mode Key Needs (Key Buying Factor) • XGA & 3000 ANSI model will be a more popular concept in business market.
3-1. Product Positioning Product Positioning (XGA) z D300 is a business projector which can work with any purposes - Best performance in Contrast among same grade projector - Best of best in Audible Noise and Contrast Ratio High Contrast Samsung SP-D300B Competitors’ Comparison Model Name BenQ MP771 High Audible Noise (over 40dB) Specification Market Samsung D300B XGA, 3000ANSI, 3000:1, 28dB, 3.7kg B2B BenQ MP771 XGA, 3000ANSI, 2000:1, 34dB, 3.
3-2. Price Positioning Price Positioning Price +40% +20% Hitachi CP-X417 0 -20% Toshiba TLP-X3000AU SP-D300 -40% BenQ MP771 Premium Put SP-D300B (Electra) on a competitive position with top brand projector of the market to optimize sales and increase market share.
4. Market Outlook Forecasts Region-wise [ Units (U$) ] Professional 11.6M Consumer ($9.8B) U.S 39.4% 8.5M 6.6M 5.5M ($8.1B) 8.0M ($7.4B) ($7.1B) EMEA 35.1% 6.8M 5.8M 5.0M 0.5M 0.8M 1.7M 2007 2008 2009 3.7M ROW 25.4% 2010 2007 Channel 100% (AV+Data) 100% 100% 1080p 2% 1% 5% Wide XGA 720p 15% 27% US 1,696.6K 8 Canada 121.5K 3 Germany 284.8K 4 UK 278.4K 6 France 206.3K 7 Russia 137.5K 2 China 542.1K 5 Japan 217.
5. Comparison –XGA D300 will be No.1 product in the market with its Contrast and Noise control Maker Samsung Epson SANYO BenQ NEC Mitsubishi Model SP-D300 EMP-1710 PLC-XU78 MP770 VT700J LVP-XD470 Type DLP LCD LCD 0.63” DLP LCD 0.
6. Sales Points Summary Sales Point Summary D300 is a data projector which can accommodates any business purposes with 3,000ANSI of brightness D300 Brightness Brightness of of 3,000 3,000 ANSI ANSI - 3,000 ANSI of monitor mode for ambient light will fit any business presentation purpose Perfect Perfect fit fit for for Business Business purpose purpose A800 - Contrast Ratio (3000:1) / Lowest Noise (28dB) Versatile Versatile Multimedia Multimedia - These are projectors for everyday use.
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7. Q & A Product Concept Q: What is the benefit of the “Dolphin design” and why boasts unique design? A: SP-D300 has a stylish and premium design with Bordeaux soft blue lighting creating a mystical effect. A new dolphin design is a quite differentiated with other traditional boxy design of other Brands. Design & Target Q: The Design looks quite stylish and attractive, but I wonder it would fit in my home theater systems.
8. Summarized General Spec Model Width : 343.1 Power Requirement 100~240V Free Voltage Dimension (WxDxH) 343.1x162.4x347.2mm General Native Resolution Height : 162.4 Depth : 347.
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