Datasheet

3
Samsonite
2010
HISTORY
When Jesse Shwayder founded Samsonite
®
in 1910, travel
was once reserved for only an exclusive few, those who
had the means to see the world. Given this exclusiveness,
travel was a high quality experience from the
transportation, to the attention to service, to even the
accessories used to carry one’s belongings. As one of the
original brands in travel, Samsonite has continued to
leverage its craftsmanship and heritage as an innovator
for the past 100 years, to create stylish and high
quality solutions for the world traveller.
Today, Samsonite continues to lead
the luggage category with the same
core principles, further expanding
Shwayder’s vision globally with design
and innovation into product categories
and consumer targets.
By identifying trends and
interpreting the continuing
evolution of travellers’ needs,
Samsonite continues to lead the
market with innovative, high
quality and stylish designs. And
now, thanks to the launch of
Cosmolite and B-Lite, the lightest
Samsonite hardside and softside
ranges ever, Samsonite establishes
itself now as the leader of lightness
in the luggage industry.