Use and Care Manual

Last Updated: Fri, Apr 14, 2023 Data Standard: FURNITURE Page 4 of 9
PRODUCT NAME AND MARKETING COPY
{Product_Name_Description}
Product Name Legend
 Items in brackets [ ] are considered required elements of the product name
 Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
 Items in quotations “ “ are to be added as listed
Kids Nightstand:
Product Naming Formula
{Series} + [Color/Finish] + [Number of Drawers] + {Product Width
(in.)} + {"in."} + {"W"} + ["Nightstand"]
Product Naming Example
Espresso 3 Drawer Nightstand
Kids Beds:
Product Naming Formula
{Series} + [Color/Finish] + [Mattress Size] + {“Adjustable”} +
[Product Type] + {“with”} + {Features}
Product Naming Example
Trinity White Queen Adjustable Platform Bed
Antique White Full Storage Bed
Cosmos Grey King Sleigh Bed
Cherry Twin Bunk Bed
Kids Bed Frames:
Product Naming Formula
{Series} + [Color Family] + [Size] + {“Adjustable”} + ["Bed Frame"] +
{"with"} + {Furniture Features}
Product Naming Example
Multi-Colored King Adjustable Bed Frame with Wireless Remote
Kids Headboards & Footboards:
Product Naming Formula
{Series} + {Color/Finish} + [Mattress Size] + {Bed Type} +
{“Headboard”} + {“Footboard"} + {“with”} + {Features}
Product Naming Example
Springfield Brown Queen Headboard
Cherry King Footboard
Nursery Furniture (Bassinets, Cradles, Playards & Cribs):
Product Naming Formula
{Series} + [Color/Finish] + {Feature} + ["Bassinet", "Playard",
"Cradle" or "Crib"]
Product Naming Example
Prism Pink Cradle
White Rocking Bassinet
Nod-A-Way White Crib
Sets:
Product Naming Formula
{Series} + [Number of Pieces] + ["-Piece"] + {Shape} + [Top
Material] + ["Top"] + [Color/Finish] + {"Bar Table Set"}
Product Naming Example
Kids Bookcases & Bookshelves:
Product Naming Formula
{Series} + [Product Width (in.)] + [“in. Wide”] + [Color/Finish] +
{Number of Shelves} + {Bookcase Style} + ["Bookcase"]
Product Naming Example
12" in. Wide Lacquered Finish 4 Shelf Barrister Bookcase
Audio Towers & Media Storage:
Product Naming Formula
{Series} + [Color/Finish] + {Feature} + [Product Type]
Product Naming Example
Frederick Black Hanging Media Storage
Carson Cherry Media Storage
Chrome Bluetooth Enabled Audio Tower
Empire Mahogany Audio Tower
Storage Cabinets:
Product Naming Formula
{Series/Collection} + [Product Height (in.)] + [“in. H x”] + [Product
Width (in.)] + [“in. W x”] + [Product Depth (in.)] + [“in. D”] +
[Color/Finish] + [Material] + {Lid/Top Mechanism} + [Storage
Product Type]
Product Naming Example
N13 in. H x 15 in. W x 24 in. D Black Plastic Detached Storage
Trunks
Changing Tables:
Product Naming Formula
{Series} + [Color/Finish] + [“Changing Table"] + {"with (Feature)"}
Product Naming Example
EasyChange Pink Changing Table with Storage
Blue Changing Table
White Changing Table with Cabinet
Umbrella Stands:
Product Naming Formula
[Color/Finish] + {Material} + [Product Type] + {"with (Feature)}
Product Naming Example
Brown Wicker Umbrella Stand with Water Catcher
Red Umbrella Stand
Black Wrought Iron Umbrella Stand
Kids Armoires & Wardrobes
Product Naming Formula
{Series} + [Color/Finish] + {Material} + [Product Width (in.)] +
["in."] + [Furniture Product Type] + {"with"} + {Features}