Alcatel-Lucent 5920 Multimedia Content Manager Complete system for launching and monetizing multiscreen, multimedia content services
The Alcatel-Lucent 5920 Multimedia Content Manager (MCM) is the one content-management system that can replace service providers’ content-system silos and manage content for multiple screens, including mobile, PC and IPTV. With its cost-cutting and innovative marketing, merchandising and pricing functions, the Alcatel-Lucent 5920 MCM dramatically increases content revenues.
Meeting multimedia-content market challenges The content market is maturing and becoming hypercompetitive. Mobile, broadband, IPTV and converged service providers are being challenged for their market share by device manu facturers, content owners, aggregators, traditional retailers, social-network owners and Internet over-the-top (OTT) retailers. Growing swiftly, the content market is being driven by improvements in data-network speed and capacity and the increasing availability of digitized content.
Multiscreen flexibility with the Alcatel-Lucent 5920 MCM The Alcatel-Lucent 5920 MCM is a multiscreen software platform that allows you to orchestrate the marketing, retailing and delivery of all content — applications, video, music, ringtones, news — and content services on any screen based on individual preferences, thereby integrating and enhancing the end-user experience.
Integration in the service-enabling network With the Alcatel-Lucent 5920 MCM, you can integrate components to work with your existing content platforms or replace components that are not offering superior service. The Alcatel-Lucent 5920 MCM supports an extensive array of protocols and provides an interface framework based on Web services.
Key orchestration function in your SDP As the orchestration component in your SDP, the carrier-grade AlcatelLucent 5920 MCM easily integrates and scales to specific market needs (see Figure 2). The product provides an open and unified interface frame work and can efficiently process large amounts and varieties of content from multiple content providers and offnetwork partners.
Multiscreen content management and advanced content retailing The Alcatel-Lucent 5920 MCM is a true multiscreen solution that provides advanced content-marketing ca pabilities “out of the box”. With full-featured support for third-party content partners and integration with other platforms, this flexible, open platform can be used for any content and can be purchased as well as hosted.
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