Specifications

Content ID# rfg047077
Ver.1.5 Page 1 of 43 12/9/2011
Subject to change without notice
RICOH Americas Corporation
Product Support Guide
Model D104/D106
Introduction
Model Type Color MFP
Launch Date 2/1/2011
S/N Configuration V97/V98
Product Code D104/D106
Brand/Model Name
Product Code Lanier Ricoh Savin Gestetner
D104 LD 620C MP C2051 C9120 MP C2051
D106 LD 625C MP C2551 C9125 MP C2551
Product Concept
The D104/D106 series is replacing the D037/D038/D041 series.
The D104/D106 will be launched to enhance our competitiveness, offering
higher productivity, more solutions, improved eco specifications and advanced
security features. The D104/D106 will allow us to keep our #1 color market share
position and further expand it.
Launch Objectives are to:
1 - Keep color MFP Market share, Replace competitor’s MIF and protect our
MIF.
2 - Maximize profitability of aftermarket sales, Increase color document
volume.
3 - Satisfy market demands for Eco friendly products In order to keep the #1
position and expand the color market share in Segment 1 and lower
Segment 2, Ricoh has developed D104/D106. In the lower segment market,
many users use inkjet printers or color laser printers for their color
documents. Model D104/D106 targets to obtain competitors’ TDV by
replacing competitors’ inkjet printers and color laser printers.
As a B2C strategic product, D104/D106 will replace monochrome MFPs in
Segment 1 and lower Segment 2, and start the B2C conversion of sub
devices in medium to large-sized companies, bringing color closer to the
customer. By capturing their color document volume, D104/D106 would be
more profitable than selling monochrome MFPs.