9.0

A page stack
Build and test your templates. If you're templating multiple publications, make sure you
think about orientation during the templating phase and do plenty of testing before you
start using those templates in production. Test your fonts, colors, styling, and UI on all of
the devices you plan to publish to. If you're converting content that was designed for
another medium, look for problems with very small elements such as narrow and hairline
rules, frames, small text, etc.
Build your content in an organized way. Decide on naming conventions for styles,
colors, objects, and so forth, and stick to them. Consider putting all of your interactive
items on their own layer so that you can easily show, hide, and isolate them.
Save the reflow view for last. Make sure your visual layout is FINAL before you start
working on reflow view.
Test, test, test. It's worth a little tedium to avoid embarrassing yourself and having to
re-release apps and content. Make sure you test with someone other than the people who
designed the content and/or app.
14 | DIGITAL PUBLISHING WITH QUARKXPRESS 9
GENERAL DESIGN APPROACH